On Thursday night, MSNBC’s 8 p.m. host Ed Schultz beat the rest of the network’s primetime shows in total viewership.
Schultz’s 1.27M viewers was enough to beat out his next-best colleagues in Rachel Maddow (1.13M) and Lawrence O’Donnell (1.16M).
In addition, O’Donnell beat his Fox competitor Greta Van Susteren in the key 25-54 demo, racking up 341k viewers compared with her 313k. However, Van Susteren beat O’Donnell in total viewership, 1.45M to 1.16M.
Here are the rest of your Thursday night ratings:
| TV NEWS RATINGS: 25-54 DEMOGRAPHIC (L +SD) | ||||
 |
 |
 |
 |
|
| 5 pm | The5
464 |
Blitzer
140 |
Matthews
223 |
Express
43 |
| 6 pm | Baier
390 |
Blitzer
120 |
Sharpton
215 |
Express
24 |
| 7 pm | Shep
369 |
Burnett
171 |
Matthews
245 |
Velez-Mitchell
48 |
| 8 pm | O’Reilly
447 |
Cooper
177 |
Schultz
283 |
Grace
114 |
| 9 pm | Hannity
355 |
Morgan
168 |
Maddow
317 |
WWYD
129 |
| 10 pm | Van Susteren
313 |
Cooper
140 |
O’Donnell
341 |
WWYD
191 |
| 11 pm | O’Reilly
291 |
Burnett
116 |
Schultz
205 |
Showbiz
113 |
| TOTAL DAY | 271 | 132 | 180 | 72 |
| PRIME TIME | 373 | 162 | 313 | 144 |
| Data by Nielsen Media Research. Live and same day (DVR) data. | ||||
| TV NEWS RATINGS: TOTAL VIEWERS (L +SD) | ||||
|
|
|
|
|
| 5 pm | The5
1.897 |
Blitzer
476 |
Matthews
1.018 |
Express
102 |
| 6 pm | Baier
1.862 |
Blitzer
444 |
Sharpton
863 |
Express
96 |
| 7 pm | Smith
1.728 |
Burnett
536 |
Matthews
939 |
Velez-Mitchell
237 |
| 8 pm | O’Reilly
2.854 |
Cooper
636 |
Schultz
1.269 |
Grace
307 |
| 9 pm | Hannity
1.845 |
Morgan
755 |
Maddow
1.134 |
WWYD
245 |
| 10 pm | Greta
1.453 |
Cooper
486 |
O’Donnell
1.160 |
WWYD
343 |
| 11 pm | O’Reilly
1.142 |
Burnett
348 |
Schultz
653 |
Showbiz
214 |
| TOTAL DAY | 1.199 | 388 | 624 | 175 |
| PRIME TIME | 2.056 | 626 | 1.188 | 298 |
| Data by Nielsen Media Research. Live and same day (DVR) data | ||||
Have a tip we should know? tips@mediaite.com
