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Thursday Ratings: Piers Bests Most Of His Peers

Piers Morgan — to editorialize for just a moment — is one of our favorite cable news hosts. Maybe it’s the British accent; perhaps it’s our affinity for Celebrity Apprentice winners. But he hasn’t really, as Brian Stelter of the New York Times noted Thursday, caught on yet in the ratings.

Thursday night, however, Morgan performed better than any show on CNN in the 25-54 year old demo, attracting 222,000 viewers. His numbers also bested every cable news prime time show not on Fox News, on what turned out to be a relatively strong night for CNN, resulting in a second-place overall finish in prime time.

Some other nuggets from Thursday night:

  • It’s not entirely good news for Piers. Or anyone else. Every non-FNC cable news program was bested in the demo by FNC’s Red Eye, which airs at 3 a.m.
  • The highest-rated show on MSNBC Thursday night? The Last Word With Lawrence O’Donnell. He bested Rachel Maddow by just 2,000 demo viewers.
  • A minor surprise from FNC’s ratings was the third-place finish by Greta Van Susteren, who finished behind Bill O’Reilly and Sean Hannity. Her numbers usually have her in, or near, the bottom of the FNC stable.
  • Keeping the “surprise” theme going, Joy Behar ended up being the highest-rated show on HLN Thursday night, a spot usually occupied by Nancy Grace or Jane Velez-Mitchell.
  • Here are the complete cable news ratings for Thursday night:

  • TV NEWS RATINGS: 25-54 DEMOGRAPHIC (L +SD)
    Fox News CNN MSNBC CNN Headline News
    5 pm The5 

    323

    Blitzer 

    127

    Matthews 

    133

    Special 

    38

    6 pm Baier 

    380

    King, USA 

    114

    Sharpton 

    136

    Prime 

    69

    7 pm Shep 

    398

    Burnett 

    109

    Matthews 

    177

    Issues 

    122

    8 pm O’Reilly 

    590

    Cooper 

    202

    Schultz 

    152

    Grace 

    112

    9 pm Hannity 

    566

    Piers 

    222

    Maddow 

    216

    Dr. Drew 

    126

    10 pm Van Susteren 

    421

    Cooper 

    218

    O’Donnell 

    218

    Behar 

    135

    11 pm O’Reilly 

    396

    Burnett 

    150

    Schultz 

    151

    Showbiz 

    84

    TOTAL DAY 320 128 118 86
    PRIME TIME 527 214 195 125
    Data by Nielsen Media Research. Live and same day (DVR) data.
    TV NEWS RATINGS: TOTAL VIEWERS (L +SD)
    Fox News CNN MSNBC CNN Headline News
    5 pm The5 

    1,569

    Blitzer 

    773

    Matthews 

    697

    Special 

    175

    6 pm Baier 

    1,965

    King, USA 

    547

    Sharpton 

    749

    Prime
    250
    7 pm Shep 

    1,884

    Burnett 

    495

    Matthews 

    807

    Issues 

    342

    8 pm O’Reilly 

    2,952

    Cooper 

    564

    Schultz 

    938

    Grace 

    451

    9 pm Hannity 

    2,290

    Piers 

    785

    Maddow 

    1,015

    DrDrew 

    346

    10 pm Greta 

    1,817

    Cooper 

    564

    O’Donnell
    971
    Behar 

    384

    11 pm O’Reilly 

    1,193

    Burnett 

    378

    Schultz
    507
    Showbiz 

    228

    TOTAL DAY 1,360 493 525 232
    PRIME TIME 2,356 652 980 389
    Data by Nielsen Media Research. Live and same day (DVR) data
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