comScore

Thursday’s Ratings: Erin Burnett Continues To Be Cable’s Biggest Enigma

The roller coaster ride that is the “Erin Burnett Ratings Watch” continued on Thursday night, as Burnett attracted just 89,000 viewers in the 25-54 year old demo at 7 p.m., givng CNN a fourth-place finish in the time slot, behind Shepard Smith, Chris Matthews, and Jane Velez-Mitchell. Further confusing things? Burnett’s re-air at 11 p.m. pulled in 181,000 demo viewers, which beat first-runs of Piers Morgan Tonight and John King, USA, earlier in the evening on CNN.

Just to clear heads, some other nuggets from Thursday:

  • Laura Ingraham was again guest-hosting for Bill O’Reilly, and she managed to retain the top spot at 11:00 with the re-air (on Wednesday, she was beaten by Anderson Cooper‘s coverage of the Joe Paterno firing.
  • MSNBC had an exceptionally strong night, finishing in second place in every time slot except for 5 p.m., when Wolf Blitzer squeaked by Matthews. Every prime time show on MSNBC attracted 200,000 or more viewers in the demo.
  • Conversely, CNN’s only finish in the top two came in that 5 p.m. slot, with Blitzer’s 213,000 demo viewers.
  • Average Time Slot Finish:
    Fox News: 1
    MSNBC: 2.14
    CNN: 3
    HLN: 3.86

    Here are the complete cable news ratings for Thursday night:

  • TV NEWS RATINGS: 25-54 DEMOGRAPHIC (L +SD)
    Fox News CNN MSNBC CNN Headline News
    5 pm The5 

    355

    Blitzer 

    213

    Matthews 

    200

    Special 

    72

    6 pm Baier 

    530

    King, USA 

    115

    Sharpton 

    211

    Prime 

    113

    7 pm Shep 

    489

    Burnett 

    89

    Matthews 

    254

    Issues 

    155

    8 pm O’Reilly 

    613

    Cooper 

    212

    Schultz 

    291

    Grace 

    191

    9 pm Hannity 

    586

    Piers 

    175

    Maddow 

    321

    Dr. Drew 

    114

    10 pm Van Susteren 

    415

    Cooper 

    265

    O’Donnell 

    268

    Behar 

    117

    11 pm O’Reilly 

    315

    Burnett 

    181

    Schultz 

    211

    Showbiz 

    81

    TOTAL DAY 321 141 168 88
    PRIME TIME 538 218 297 138
    Data by Nielsen Media Research. Live and same day (DVR) data.
    TV NEWS RATINGS: TOTAL VIEWERS (L +SD)
    Fox News CNN MSNBC CNN Headline News
    5 pm The5 

    1,640

    Blitzer 

    700

    Matthews 

    931

    Special 

    210

    6 pm Baier 

    2,236

    King, USA 

    487

    Sharpton 

    833

    Prime
    332
    7 pm Shep 

    1,890

    Burnett 

    499

    Matthews 

    979

    Issues 

    377

    8 pm O’Reilly 

    2,791

    Cooper 

    849

    Schultz 

    1.069

    Grace 

    656

    9 pm Hannity 

    2,228

    Piers 

    873

    Maddow 

    1,101

    DrDrew 

    536

    10 pm Greta 

    1,647

    Cooper 

    741

    O’Donnell
    978
    Behar 

    525

    11 pm O’Reilly 

    1,043

    Burnett 

    455

    Schultz
    623
    Showbiz 

    359

    TOTAL DAY 1,330 515 622 284
    PRIME TIME 2,227 821 1,060 566
    Data by Nielsen Media Research. Live and same day (DVR) data

  • (Image credit: Startraks Photo)

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