comScore Tuesday Ratings: Maddow Beats All Of CNN And MSNBC In Demo And Total Viewers | Mediaite
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Tuesday Ratings: Maddow Beats All Of CNN And MSNBC In Demo And Total Viewers

Tuesday evening’s edition of Rachel Maddow‘s program beat the rest of her MSNBC colleagues as well as all of CNN’s primetime programming in both the target demo and total viewership.

During the original 9 p.m. ET airing, Maddow racked up 292k in the age 25-54 demo, doubling her CNN time-slot competitor Piers Morgan‘s 116k, and tripling CNN’s primetime average of 86k. Maddow also scored 1.005 million total viewers, doubling Morgan’s 426k and nearly tripling CNN’s primetime average of 337k.

As has been the case lately, the 2012 Summer Olympics has resulted in a decline in total viewership for all cable news programming.

TV NEWS RATINGS: 25-54 DEMOGRAPHIC (L +SD)
Fox News CNN MSNBC CNN Headline News
5 pm The5 

343

Blitzer 

109

Olympics 

NA*

Express 

37

6 pm Baier 

294

Blitzer 

103

Sharpton 

140

Express
 

39

7 pm Shep 

284

Burnett 

87

Matthews 

240

Velez-Mitchell 

74

8 pm O’Reilly 

423

Cooper 

115

Schultz 

212

Grace 

102

9 pm Hannity 

337

Morgan 

116

Maddow 

292

Dr. Drew 

79

10 pm Van Susteren 

240

Cooper 

129

O’Donnell 

199

Grace 

63

11 pm O’Reilly 

255

Burnett 

50

Schultz 

132

Showbiz 

60

TOTAL DAY 252 86 NA* 82
PRIME TIME 334 120 234 81
Data by Nielsen Media Research. Live and same day (DVR) data.

 

TV NEWS RATINGS: TOTAL VIEWERS (L +SD)
Fox News CNN MSNBC CNN Headline News
5 pm The5 

1.652

Blitzer 

573

Olympics 

NA*

Express
 

116

6 pm Baier 

1.675

Blitzer 

384

Sharpton 

625

Express
 

102

7 pm Smith 

1.442

Burnett 

425

Matthews 

964

Velez-Mitchell 

260

8 pm O’Reilly 

2.448

Cooper 

444

Schultz 

948

Grace 

328

9 pm Hannity 

1.864

Morgan 

426

Maddow 

1.005

DrDrew 

228

10 pm Greta 

1.551

Cooper 

344

O’Donnell 

758

Grace 

214

11 pm O’Reilly 

870

Burnett 

195

Schultz 

417

Showbiz 

163

TOTAL DAY 1.212 337 NA* 197
PRIME TIME 1.969 405 904 257
Data by Nielsen Media Research. Live and same day (DVR) data

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