Valerie Jarrett Celebrates Sesame Street’s New Campaign: Kids With Parents In Prison

The creators of PBS’s Sesame Street appeared at the White House on Wednesday to discuss a new campaign entitled “Little Children, Big Challenges.” The first “big challenge” that the Sesame Street actors and puppets tackled: dealing with the struggles children face when their parents are incarcerated.

“Little Children, Big Challenges provides much-needed resources for families with young children (ages 3 – 8) as they encounter the difficult changes and transitions that come with a parent’s incarceration,” reads the description of the program on the Sesame Street website.

One episode deals with “Alex,” a puppet who does not know how to talk about his father’s long-term imprisonment. Other clips follow “Nylo” and “Tyler” who both lost their mothers to incarceration. Nylo’s father also shared his thoughts on how to tackle the issues faced by a child struggling to understand imprisonment.

The program has been endorsed by the White House. Sesame Street’s head writer, Joey Mazzarino, held a panel discussion at the first family’s home on Wednesday discussing the issues faced by the children of incarcerated parents. Senior White House Advisor Valerie Jarrett tweeted her thanks to the cast and crew of Sesame Street for taking on that issue.

Watch the clip below via PBS:

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