Van Jones Not Happy James Bond Will Be Drinking Beer: Turning ‘Iconic’ Character Into ‘Corporate Shill’
The phrase “shaken, not stirred” has become such a signature of James Bond, that it’s hard to imagine him drinking any other than martinis. Well, turns out Bond will be drinking, yes, beer in an upcoming movie. And Van Jones, for one, is not happy about it.
On Wednesday morning’s Starting Point, Soledad O’Brien had a short segment about this, saying the martinis is the “thing that has been consistent” throughout Bond movies. Product placement, “which of course translates into dollars,” is to blame, she said.
Advertising Age reported that Daniel Craig, as James Bond, will be sipping a Heineken in at least one scene in the forthcoming movie Skyfall. Craig will also star in a Heineken ad. The integration, Ad Age writes, “which will include Bond images on packaging, marks the largest activation in the brand’s 15-year partnership with the 007 franchise.”
Jones was not pleased. “The first novels I read were Ian Fleming novels,” he said. “The idea that you’re gonna go from being this incredible, iconic — it’s the 50 year anniversary of the creation of this character, and now he becomes a corporate shill?”
O’Brien chimed in, “Apparently a vodka maker did not want to step in and underwrite.”
Take a look, via CNN:
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