Just three days after moving into his new time slot, Ed Schultz dropped to fourth place in the 25-54 year-old demo at 8 p.m. on Wednesday, falling behind Bill O’Reilly, Anderson Cooper, and Nancy Grace. The 178,000 viewers he attracted in the demo at 8:00 also registered as the lowest-rated show on MSNBC that night. Schultz even lost to his repeat at 11:00, which drew 209,000 viewers and finished second in the time slot (again, behind O’Reilly). The man who swapped spots with Schultz and took his slot at 10:00, Lawrence O’Donnell, had MSNBC’s highest demo ratings of the night, attracting 278,000 viewers.
Other nuggets from the Wednesday night schedule:
Here are the complete cable news ratings for Wednesday night:
TV NEWS RATINGS: 25-54 DEMOGRAPHIC (L +SD) | ||||
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5 pm | The5
328 |
Blitzer
127 |
Matthews
180 |
Special
92 |
6 pm | Baier
357 |
King, USA
122 |
Sharpton
198 |
Prime
146 |
7 pm | Shep
354 |
Burnett
144 |
Matthews
194 |
Issues
110 |
8 pm | O’Reilly
625 |
Cooper
205 |
Schultz
178 |
Grace
187 |
9 pm | Hannity
620 |
Piers
213 |
Maddow
251 |
Dr. Drew
182 |
10 pm | Van Susteren
482 |
Cooper
235 |
O’Donnell
278 |
Behar
166 |
11 pm | O’Reilly
500 |
Burnett
145 |
Schultz
209 |
Showbiz
132 |
TOTAL DAY | 302 | 134 | 138 | 106 |
PRIME TIME | 577 | 217 | 237 | 178 |
Data by Nielsen Media Research. Live and same day (DVR) data. |
TV NEWS RATINGS: TOTAL VIEWERS (L +SD) | ||||
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|
5 pm | The5
1,546 |
Blitzer
520 |
Matthews
775 |
Special
360 |
6 pm | Baier
2,129 |
King, USA
380 |
Sharpton
716 |
Prime 403 |
7 pm | Shep
1,836 |
Burnett
489 |
Matthews
820 |
Issues
395 |
8 pm | O’Reilly
3,390 |
Cooper
564 |
Schultz
1,029 |
Grace
612 |
9 pm | Hannity
2,507 |
Piers
670 |
Maddow
1,025 |
DrDrew
670 |
10 pm | Greta
1,874 |
Cooper
631 |
O’Donnell 970 |
Behar
584 |
11 pm | O’Reilly
1,307 |
Burnett
388 |
Schultz 549 |
Showbiz
417 |
TOTAL DAY | 1,218 | 415 | 472 | 320 |
PRIME TIME | 2,595 | 621 | 1,009 | 617 |
Data by Nielsen Media Research. Live and same day (DVR) data |
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