During Wednesday evening’s cable news broadcasts, MSNBC’s Lawrence O’Donnell beat his lead-in Rachel Maddow in the key 25-54 demo.
At 9 p.m., Maddow racked up 246k leading into O’Donnell’s 10 p.m. slot, where he picked up 276k demo viewers. However, Maddow beat her colleague in total viewership — 901k to his 883k.
Elsewhere on MSNBC, Ed Schultz won the demo for the entire night on the network, beating all of his colleagues’ demo ratings. Schultz’s 253k was enough to beat out next-best O’Donnell’s 276k.
Here are the rest of your Wednesday night ratings:
| TV NEWS RATINGS: 25-54 DEMOGRAPHIC (L +SD) | ||||
 |
 |
 |
 |
|
| 5 pm | The5
343 |
Blitzer
120 |
Matthews
208 |
Express
36 |
| 6 pm | Baier
337 |
Blitzer
121 |
Sharpton
188 |
Express
35 |
| 7 pm | Shep
304 |
Burnett
136 |
Matthews
156 |
Velez-Mitchell
71 |
| 8 pm | O’Reilly
447 |
Cooper
163 |
Schultz
253 |
Grace
114 |
| 9 pm | Hannity
292 |
Morgan
132 |
Maddow
246 |
Dr. Drew
62 |
| 10 pm | Van Susteren
274 |
Cooper
107 |
O’Donnell
276 |
Grace
58 |
| 11 pm | O’Reilly
305 |
Burnett
102 |
Schultz
146 |
Showbiz
52 |
| TOTAL DAY | 249 | 108 | 141 | 64 |
| PRIME TIME | 337 | 134 | 258 | 78 |
| Data by Nielsen Media Research. Live and same day (DVR) data. | ||||
| TV NEWS RATINGS: TOTAL VIEWERS (L +SD) | ||||
|
|
|
|
|
| 5 pm | The5
1.874 |
Blitzer
505 |
Matthews
958 |
Express
174 |
| 6 pm | Baier
1.872 |
Blitzer
414 |
Sharpton
792 |
Express
123 |
| 7 pm | Smith
1.669 |
Burnett
398 |
Matthews
800 |
Velez-Mitchell
255 |
| 8 pm | O’Reilly
2.906 |
Cooper
472 |
Schultz
984 |
Grace
300 |
| 9 pm | Hannity
1.924 |
Morgan
455 |
Maddow
901 |
Dr. Drew
218 |
| 10 pm | Greta
1.628 |
Cooper
310 |
O’Donnell
883 |
Grace
182 |
| 11 pm | O’Reilly
1.338 |
Burnett
267 |
Schultz
448 |
Showbiz
148 |
| TOTAL DAY | 1.228 | 334 | 515 | 180 |
| PRIME TIME | 2.159 | 412 | 923 | 233 |
| Data by Nielsen Media Research. Live and same day (DVR) data | ||||
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