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Wednesday Ratings: MSNBC’s O’Donnell Beats His Colleague Maddow In The Demo

During Wednesday evening’s cable news broadcasts, MSNBC’s Lawrence O’Donnell beat his lead-in Rachel Maddow in the key 25-54 demo.

At 9 p.m., Maddow racked up 246k leading into O’Donnell’s 10 p.m. slot, where he picked up 276k demo viewers. However, Maddow beat her colleague in total viewership — 901k to his 883k.

Elsewhere on MSNBC, Ed Schultz won the demo for the entire night on the network, beating all of his colleagues’ demo ratings. Schultz’s 253k was enough to beat out next-best O’Donnell’s 276k.

Here are the rest of your Wednesday night ratings:

TV NEWS RATINGS: 25-54 DEMOGRAPHIC (L +SD)
Fox News CNN MSNBC CNN Headline News
5 pm The5 

343

Blitzer 

120

Matthews 

208

Express 

36

6 pm Baier 

337

Blitzer 

121

Sharpton 

188

Express 

35

7 pm Shep 

304

Burnett 

136

Matthews 

156

Velez-Mitchell 

71

8 pm O’Reilly 

447

Cooper 

163

Schultz 

253

Grace 

114

9 pm Hannity 

292

Morgan 

132

Maddow 

246

Dr. Drew 

62

10 pm Van Susteren 

274

Cooper 

107

O’Donnell 

276

Grace 

58

11 pm O’Reilly 

305

Burnett 

102

Schultz 

146

Showbiz 

52

TOTAL DAY 249 108 141 64
PRIME TIME 337 134 258 78
Data by Nielsen Media Research. Live and same day (DVR) data.

 

TV NEWS RATINGS: TOTAL VIEWERS (L +SD)
Fox News CNN MSNBC CNN Headline News
5 pm The5 

1.874

Blitzer 

505

Matthews 

958

Express 

174

6 pm Baier 

1.872

Blitzer 

414

Sharpton 

792

Express 

123

7 pm Smith 

1.669

Burnett 

398

Matthews 

800

Velez-Mitchell 

255

8 pm O’Reilly 

2.906

Cooper 

472

Schultz 

984

Grace 

300

9 pm Hannity 

1.924

Morgan 

455

Maddow 

901

Dr. Drew 

218

10 pm Greta 

1.628

Cooper 

310

O’Donnell 

883

Grace 

182

11 pm O’Reilly 

1.338

Burnett 

267

Schultz 

448

Showbiz 

148

TOTAL DAY 1.228 334 515 180
PRIME TIME 2.159 412 923 233
Data by Nielsen Media Research. Live and same day (DVR) data

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