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With Ricky Gervais, CNN’s Piers Morgan Beats Maddow, Can’t Close Gap With Hannity

Cable news ratings, January 20, 2011:

•The gang at CNN’s just-launched Piers Morgan Tonight had hoped booking Ricky Gervais, who was the story coming out of Sunday’s Golden Globes, would give the fledgling show another shot at first place. Instead, the ratings were solid–in second place in terms of total viewers and viewers 25-54–but not big enough to beat timeslot winner Sean Hannity.

Piers Morgan attracted 279,000 viewers in the advertiser-coveted demographic of 25-54, a bump of 40,000 viewers from the previous night’s show, with less buzzworthy guest Condoleezza Rice. MSNBC’s Rachel Maddow was third with 264,000. Morgan goes for starpower tonight with guest George Clooney.

•The Piers Morgan bump may not be knocking off Fox’s Hannity anytime soon, but it could threaten the second-place status of MSNBC’s Lawrence O’Donnell. Thanks to the suddenly-more-competitive lead-in from PMT, CNN’s AC 360 closed to within 3,000 viewers 25-54 of O’Donnell’s Last Word.

Here’s the full scoreboard:

TV NEWS RATINGS: 25-54 DEMOGRAPHIC (L +SD)
Fox News CNN MSNBC CNN Headline News
5 pm Beck

377

Blitzer

103

Matthews

135

Showbiz

94

6 pm Baier

344

Blitzer

119

Ed Show

149

Prime

91

7 pm Shep

439

King, USA

120

Matthews

147

Issues

126

8 pm O’Reilly

676

ParkerSpitzer

110

Olbermann

198

Grace

143

9 pm Hannity

557

Morgan

279

Maddow

264

Missing

148

10 pm Van Susteren

328

Cooper

238

O’Donnell

241

Behar

105

11 pm O’Reilly

378

Cooper

142

Olbermann

129

Showbiz

85

TOTAL DAY 300 134 125 109
PRIME TIME 520 211 224 128
Data by Nielsen Media Research. Live and same day (DVR) data.
TV NEWS RATINGS: TOTAL VIEWERS (L +SD)
Fox News CNN MSNBC CNN Headline News
5 pm Beck

1780

Blitzer

498

Matthews

612

Showbiz

236

6 pm Baier

1940

Blitzer

524

Ed Show

760

Prime

205

7 pm Shep

1786

King, USA

529

Matthews

700

Issues

341

8 pm O’Reilly

2918

ParkerSpitzer

522

Olbermann

1106

Grace

632

9 pm Hannity

2079

Morgan

1025

Maddow

976

Missing

534

10 pm Van Susteren

1460

Cooper

740

O’Donnell

855

Behar

372

11 pm O’Reilly

1080

Cooper

418

Olbermann

513

Showbiz

239

TOTAL DAY 1269 454 510 275
PRIME TIME 2153 766 979 502
Data by Nielsen Media Research. Live and same day (DVR) data

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