Considering the type of irrelevant nonsense that typically goes viral on the internet, you might consider widely-shared news of an impending snow storm a step in the right direction. At least this is something that could potentially have an impact on our real lives, right? But the latest viral sensation, a harbinger of wintry destruction and woe, is yet another example of how no one even bothers to read just what it is they’re sharing before firing it off into the fray.