Budweiser, which has a history of pulling at the heartstrings with their Super Bowl commercials, found a way to do it again last night after the Cubs secured their first World Series victory in more than a century.

Advertising

Soon after the final out was recorded, the beer maker reran an old ad starring late Cubs broadcasting legend Harry Caray:

Then this morning, Budweiser marketers said “Let’s play two” — Caray ads, that is. And the company dropped a second spot in which it spliced an old Harry Caray call over images of fans purportedly celebrating the 2016 Series clincher:

Fans on Twitter got emotional seeing the beloved Caray during this transcendent moment for their beloved Cubbies:

[image via screengrab]

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Tags: Budweiser, Chicago Cubs, Harry Caray, World Series