Just in time for the holidays, President Donald Trump is promoting his new “Fight, Fight, Fight” line of wrist watches.
Newsmax is running ads showcasing the watches with “TRUMP 45-47” and his distinctive signature emblazoned on the face.
“Hello, everyone, it’s President Donald J. Trump, and it’s Trump time,” he begins on one of the clips. “Check out this ‘Red Beauty,’ it’s one of my new watches. Wear it proudly on your wrist and everyone will know exactly what it’s for, who it’s for, who it represents. It’s really going to be something special, it’s for your favorite president. Get your watch today at GetTrumpWatches.com. These make a great gift. It’s Trump time.”
The commercial features two other “Fight, Fight, Fight” designs with a mixture of gold and silver metals. The official merch runs from $499 for the red version, up to $799 for the predominantly gold version.
This isn’t the first time Trump has hawked watches, according to The Intelligencer. Before the 2024 election, the outlet reported on the expanse of Trump’s “kitschy portfolio with a new grift: Swiss-made Trump watches that come in a variety of colorways, bear his signature in the clock face, and range from $499 to $100,000 in price.”
The watches were touted as “Swiss made,
“A CNN investigation traced TheBestWatchesOnEarth LLC, the company selling the Trump watches, to an office building with a Wyoming mailing address. The same address has been used by several other companies, including the LLC behind Trump-licensed sneakers,” the report said.
The most expensive watch model — a $100,000 “solid gold and diamond” timepiece — may in fact be made in Switzerland. NDTV World reported that the “tourbillion” model includes “mechanical additions to increase a watch’s accuracy” and is made by Montrichard, a private-label manufacturer of watches with operations in Switzerland.
Trump has sold a variety of branded merch throughout the years, including sneakers, vodka, cologne, steaks, and Bibles.
Watch the clip above.