Stossel got the idea from some conservative students at Bucknell University who organized to have a “racist bake sale” where African-American and Latino students were given the upper hand in price (Asian-American students were given a disadvantage relative to whites, which were considered the status quo. No word yet on how much money white ethnics paid). As the Bucknell bake sale was shut down before it got a chance to really take off, Stossel recreated it to “keep the conversation going.” He sold his cupcakes at $1.00 for whites,
“Universities don’t want to make people mad,” Stossel later argued to Megyn Kelly on America Live, “and race terrifies everyone,” which is why the Bucknell bake sale was shut down. He compared it to gender-centric bake sales that benefit women similarly to the way blacks and Latinos benefited from his. And while he did not completely disavow all affirmative action plans, citing private institutions as qualified to have the ability to employ “reverse racism,” he argued that the disparities affirmative action is trying to erase were “cooked” into the system, but “it’s been cooked out.”
Kelly did finally get Stossel to express approval of using race as a factor in college admissions, as long as they are one of many factors that play into a student’s admission, for the sake of diversity.
Stossel’s bake sale via Fox News below: