There are two things having a cultural moment right now: Sriracha, the fiery chili-garlic sauce that comes from rooster bottles and is mouth-searingly awesome, and 50 Shades of Grey, a bland retelling of Twilight but with BDSM instead of werewolves.

Advertising

Domino’s decided to put two of those things together in one pizza ad, and then printed this in a magazine in Israel. Is your mind prepared for this? Okay. Here goes:


Now, Domino’s has no official product tie-in with the upcoming movie 50 Shades of Grey, nor do they have one with any makers of Sriracha. We’ve heard rumors, however, that this is an endorsement deal between Domino’s that part of the human brain that’s induced into projectile vomiting by seeing horrifying images — like, say, a tongue with arms wearing S&M leather and a ball gag. (And then, naturally, we’d go out for Sriracha pizza afterwards.)

UPDATE (12:10 p.m.): Domino’s has reached out to us with a clarification:

Unusually, this was not a

prank made by a bored graphic arts student: the original ad was found on Ads of the World, a Mediabistro property showcasing ad campaigns from agencies around the world, and Domino’s confirmed that it was a pitch from McCann Erickson Tel Aviv to an independent franchiser. So, sorry, your creative team, you guys will be…dealt with.

[h/t The Mary Sue]
[Image via McCann/Ads of the World]

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Tags: 50 Shades of Grey, Ads, domino's, pizza