Celeb-tracking website OMGICU — as in, “OMG, I see you, and I’m going to tell this website where you are!” — wants to change that. They’ve actually made it quite an issue, creating a web page and making a video featuring OMGICU founder Hugh Dornbush (below, and yes, that’s his real name, not the name of his first pet and the street he grew up on). Dornbush and OMGICU unveiled the concept last night at the always-well-attended New York Tech Meetup, and today they have launched, sending the call out to Twitter for pickup via influencers in the tech scene. It’s how grassroots is done these days (especially when you’re repped by a social media-savvy PR company like Attention, which sent Twacy.org our way this morning) (and yes, it IS a dot-org. Nice touch,
@OmieNice: “Where are the french fries I did not ask for? You guys need to anticipate me!” Bring Tracy Morgan to Twitter. http://twacy.org #twacy
@ovelocityo: Bring Tracy Morgan to Twitter. http://twacy.org “Tell her that you want her privates and your privates to do a high five.” -TM #twacy
@shelbyhot97: Bring Tracy Morgan to Twitter. http://twacy.org “I may hug people too hard and get lost at malls, but I’m not an idiot” –TM #twacy @omgicu
@whizhouse: “Have we lost our moral center? It just makes me want to pee on someone.” Bring Tracy Morgan to Twitter. http://twacy.org #twacy @omgicu
Etc. etc. If they seem neatly pre-programmed to you, it’s because these kids know what they’re doing — I specifically asked if Dornbush and OMGICU had sent their
Will this get Morgan on Twitter? Who knows. What it is doing in the meantime is (a) getting buzz for OMGICU, which seems the purpose of the campaign (I mean, aside from bringing the voice of Tracy Morgan to the masses) and (b) Showing that 30 Rock Twitter feed how it’s done. If you don’t believe me, check out the #twacy hashtag. At this rate, it won’t be long before it’s twending.