RELATED: Sesame Street Asks Obama Campaign To Take Down Big Bird Ad
Heilemann recalled his conversations with senior Obama campaign adviser David Plouffe, who said that the campaign would target Mitt Romney in two, seemingly contradictory ways. Plouffe said that they intended to hit Romney for being a flip flopper with no core values, but at the same time they would target him for harboring extreme right wing values at odds with what most Americans believe.
After detailing what he seemed to think was a strong strategy, Heilemann slammed the Obama campaign for not sticking to it.
“I think they have been horrible since the debate,” said Heilemann. “They are flailing right now. And the
MSNBC host Alex Wagner cut him off, saying that the Big Bird ad would be the focus of the next block. “Good,” said Heilemann. “Let’s talk about how horrible the Big Bird as is in the next segment.”
Watch the clip below via MSNBC:
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