You may ask yourself, “Why exactly did Xbox Live, of all things, do a debate poll?” Well, Microsoft has been eager to engage users about the presidential election for months, by making their TV experience more “interactive.” Microsoft teamed up with YouGov to conduct live polls as people watch the debates on their Xboxes, in what one Microsoft executive described as “the biggest real-time reaction poll on the presidential debates” ever.
TIME‘s Matt Peckham followed the debate on Xbox Live and observed
I suspect that many watching the debates on Xbox LIVE were, like me, also monitoring or engaging through Twitter and Facebook. It’s what we do these days, often vamping and cracking jokes as events occur. But is all this interaction coming at a cost? Are we too distracted to properly analyze what we’re hearing, especially in a debate where many of the responses were complex or wide-ranging?By nearly doubling the number of questions, Microsoft was able to push its Xbox LIVE engagement numbers up, which makes for an impressive day-after press release. But something the live poll didn’t measure is how well people answering and watching the responses to twice as many poll questions as during the prior debate — roughly one-and-a-half questions a minute — were actually tuned-in to what Obama and Romney were saying.
The Huffington Post described the Xbox Live poll as showing “voters in motion” as opposed to the “snapshots” provided by other polls. Microsoft broke down the numbers today to explain how Obama got the
It is also worth pointing out that the Xbox Live poll of the first presidential debate (which even Democrats agree was not Obama’s best performance) gave the advantage to President Obama, so make what you will of these results.
[Image via]
—–
Follow Josh Feldman on Twitter: @feldmaniac