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How Much Did Gawker Pay For Proof Balloon Boy Was A Hoax?

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Picture 1On Friday, hours after the Heene family had appeared on a succession of morning talk shows to repeatedly state that Thursday’s Balloon Boy adventures had not in fact been a hoax, Business Insider announced that they had “alleged proof” that the story was a hoax after being contacted by a “Denver-area student who claims to have worked with Falcon’s father, Richard Heene, on a reality show proposal for ABC.” Money quote (literally):

The student wants to sell the infomation and says the National Enquirer is considering buying it for between $5,000 and $8,000.

The student claims to have been hired by Heene, and says the two worked together from March until May 2009 to prepare “business plans and proposals” to pitch to ABC.

Apparently, Gawker jumped at the offer, because yesterday they published their own exclusive (actually two) ” I Helped Richard Heene Plan a Balloon Hoax.”

For the first time, 25-year-old researcher Robert Thomas reveals to Gawker how earlier this year he and Richard Heene drew up a master plan to generate a massive media controversy using a weather balloon. To get famous, of course…It’s a fascinating account and after he publicly offered to sell his story, we paid him for it.

You can read all the sordid details there, though the short version is that Heene has a history of strange behavior that supports the Balloon Boy Hoax theories, and considering the Colorado police have announced they are bringing in Child Services it appears there is more evidence to come.

So how much did Gawker pay for the exclusive (and according to BI’s Joe Weisenthal, 48 hours of Thomas’ silence)? According to Business Insider Thomas was asking for $5-8000. I emailed Gawker editor-in-chief Gabriel Snyder who told me that “we didn’t pay near that much.” Paying for tips is not a new policy at Gawker (nor at a variety of other news organizations, primarily of the tabloid variety, also sometimes TV programs looking for big interview gets). Back in July Nick Denton announced he was bring back “web-style checkbook journalism.”

Anyway, cue media outrage, probably. Also, perhaps some concern. If you can make some cash off an exclusive tip why not follow the money to Gawker’s tip box. Says Abe Sauer in a post on the matter:

So it appears the lesson is, if you know somebody, however tangentially, who may have been, for even an instant, in the national consciousness, by God do not just tell anyone about it. Send an email to tips@gawker.com first because your ability to be in the right place at the right time may be worth several thousand dollars. Corroboration? Don’t worry about it. Didn’t you get Denton’s memo?

Gabriel Snyder discussed this hoax during an appearance on CNN:

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  • http://www.facebook.com/people/Joe-Callan/100000200979966 Joe Callan

    “Bringing in child services”?

    If my dad had orchestrated a hoax to fool every idiot reporter that can’t calculate the weight of the average 6-year-old child vs. the buoyancy of a weather balloon, he would be my hero forever. This is clearly a case of the authorities being pissed that they were made to look like fools.

    Just like the “Boston Bomb Scare”–in which Boston Authorities all wet themselves over a bunch of Lite-Brites depicting characters from a nonsensical cable animation show–this is another case of people in the position of authority not using one ounce of common sense before running up a tab by going on a massive crusade that ended up going national in the media.

    Want to be outraged against something, people? We’ve got plenty of ACTUAL problems in this country.

    Richard Heene is our royal jester, and he did a fine job. Give the dude a medal.

  • http://www.facebook.com/people/Foster-Kamer/29002703 Foster Kamer

    I’ve been told it was enough to at least buy one’s self a decent lunch, and also, a taxi to their next destination. At least.

  • abesauer

    Denton (purportedly) loves transparency so why not say how much it was? And BI is right. It’s the buying of the silence as much as the buying of the story that is the story here. Take a minute to think about the ramifications of that. Also, note that Gawker’s sporting cousin Deadspin was recently self-righteously indignant over TMZ pulling a similar stunt re: Erin Andrews http://abesauer.com/2009/10/04/deadspins-bamboozling-tmz-coverage/

  • http://www.facebook.com/people/Foster-Kamer/29002703 Foster Kamer

    Why would he not say how much he paid? So other people wouldn’t be able to use it as negotiating leverage against him in future negotiations. This isn’t a conspiracy or a cover-up. Call it evil or cast bad juju on them not talking, whatever. It’s just smart business. As for a tip maybe being bullshit, if that’s the case, the site lose credibility, which is a bigger loss in the long run than however much my bosses paid for an individual tip. I think they vette them to the best of their ability given the speed in which they want to get tips up. With that in mind, simplifying it to a “Gawker will pay for bullshit tips that by ejecting into the ether will make the world worse, and sketchily not tell us how much they paid for them, too!” argument is relatively disingenuous.

  • abesauer

    The question about amount was rhetorical.

    And neither does the possibility of the tips being bullshit or not. That’s just a possible bummer side thing (i.e. encourages people to exaggerate).

    The real problem for everyone else who practices no-pay journalism is that it increases the chances that potential story sources will expect money or only speak with outlets that they think might pay them. You mention credibility. In the long run how do you think Gawker’s credibility is impacted by this? And yes, I will call it evil. And yes: more and more pubs are doing it. Suppose that qualifies as a defense. So, then, congratulations(???). I look forward to a media-industrial complex landscape where stories are paid for by the one with the most cash and then never see the light of day. We’re that much closer.

    As for your use of quotations to sum up my position: You might want to employ a set of those bad boys around “smart” as it pertains to business.

  • http://www.facebook.com/people/Foster-Kamer/29002703 Foster Kamer

    Sometimes, pay journalism generates revenue. Journalism can’t be supported without revenue. The best investigative reporters in the country are going down because their papers aren’t getting any revenue. The site gains credibility with every story it gets right. You think stories haven’t been suppressed by cash previous to now? Not being able to generate revenue is why the New York Times and the Washington Post* are going broke, and why they can’t produce the next reporters who can fish out the next Deep Throat.

    The truth sets things free. Some people will put a price on it. Others–and there are many–won’t. But the difference in between Deep Throat and The Balloon Boy Papers is pretty wide. Richard Wolffe talking about health care on MSNBC, Fox News exisiting, the head of ProPublica running a “non-profit” for investigative reporting and taking home under half a mil a year, and Dan Abrams owning a media consulting company and a media reporting website: those are the things I’m concerned about. But reducing them to pejoratives doesn’t help anyone.

    *Aside from the times they try to get lobbyists to pay for off the record dinners with their reporters. That’s not evil.

  • http://www.facebook.com/people/Foster-Kamer/29002703 Foster Kamer

    Oh, and: unless that pejorative is “shady.” Because it’s a fun word to say.

  • abesauer

    There may be many. But they will be fewer.

    Again, so the excuse boils down to “everyone’s doing it.” Smashing. The reason it rankles worse with Gawker is the same as why having a tea-partying birther nut as your brother is worse than it being just some stranger. Plus, it gives all of the other great original media reporting and investigation that Gawker the slight flavor of hypocrisy.

  • abesauer

    “that Gawker still does…”

  • abesauer

    For example, knowing Gawker paid for the exclusive makes your recently posted and otherwise great piece hard to digest from the title alone: “Deflated: Balloon Boy’s the Story of Our Ugly, Sorry Era.” And the fact that you implicate Gawker doesn;t mean anything more than when Tucker Max starts every insulting statement “I know I’m a dick, but…”

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