MSNBC’s Lawrence O’Donnell Closes To Within 3,000 Viewers Of Fox’s Van Susteren

by Mark Joyella | 5:14 pm, December 8th, 2010

» 22 comments

Cable news ratings, December 7, 2010:

•It was a rare night Tuesday as Greta Van Susteren, Anderson Cooper and Lawrence O’Donnell all battled in an unusually tight ten o’clock race. Usually timeslot winner Van Susteren won the night with 369,000 viewers 25-54, but MSNBC’s O’Donnell was just 3000 viewers behind. Cooper came in third with 330,000.

•On MSNBC, Rachel Maddow‘s dissection of President Obama‘s tax cut deal hit a chord with viewers, delivering a strong audience of 427,000 viewers 25-54 and easily outperforming all other MSNBC shows. Sean Hannity, however, won the 9 o’clock hour with 625,000.

Here’s the full scoreboard:

TV NEWS RATINGS: 25-54 DEMOGRAPHIC (L +SD)

5 pm

Beck

544

Blitzer

212

Matthews

255

Showbiz

6 pm

Baier

438

Blitzer

197

Ed Show

263

Prime

7 pm

Shep

543

King, USA

190

Matthews

305

Issues

161

8 pm

O’Reilly

978

ParkerSpitzer

186

Olbermann

394

Grace

207

9 pm

Hannity

625

King

321

Maddow

427

Behar

188

10 pm

Susteren

369

Cooper

330

O’Donnell

366

Grace

156

11 pm

O’Reilly

323

Cooper

169

Olbermann

310

Showbiz

126

TOTAL DAY

376

170

205

134

PRIME TIME

658

279

396

184

Data by Nielsen Media Research. Live and same day (DVR) data.

TV NEWS RATINGS: TOTAL VIEWERS (L +SD)

5 pm	Beck 2300	Blitzer 709	Matthews 807	Showbiz 185
6 pm	Baier 2062	Blitzer 558	Ed Show 892	Prime 211
7 pm	Shep 2143	King, USA 468	Matthews 945	Issues 459
8 pm	O’Reilly 3525	ParkerSpitzer 545	Olbermann 1347	Grace 702
9 pm	Hannity 2390	King 934	Maddow 1349	Behar 704
10 pm	Susteren 1739	Cooper 872	O’Donnell 1046	Grace 445
11 pm	O’Reilly 1353	Cooper 434	Olbermann 678	Showbiz 300
TOTAL DAY	1533	519	622	317
PRIME TIME	2552	784	1247	617
Data by Nielsen Media Research. Live and same day (DVR) data

mlong

In other words Greta still beat O’Donnell.
dummy123

Mark…are you still here???
I thought we fired you.
Elaine B

I am very please with MSNBC putting Lawrence O’Donnell on. He is very sharp!
LibertySister

credit is where credit is due: At least Lawrence O’Donnell has come out and said he is a true socialist. Others in his party hide and try to disguise there agenda.
Still dont get a clear feeling on our President with his remakes about spreading the wealth, Taxing the rich only and a larger welfare system for citizens to be more dependent on the government.
CaptainAmerica

Mark do you know anything about Cable Revenue?

Also, Greta has around 700,000 more viewers than Lawrence. So why are you trying to make something of this?

Do you know where FNC makes more of its revenue from? Do you??!

Do you know they already make $1 from some satellite/cable providers per month? And they are wanting a bigger increase?!

Do you know that MSNBC makes .16 a month?

Viewers count! So drop the nonsense!
http://www.facebook.com/people/Greg-Palmer/100000481076398 Greg Palmer

Something is wrong with your ratings. It shows Beck dominating the time period and I know that can’t be true Mediaite, Mr Ed and DailyKos keep telling me his numbers are in the toilet.
dummy123

MSNBC’s top rated show are Prison shows!
Ed, Chrissy, Keith, Rachel, and Larry as so amazing their replays get bumped for PRISON shows on Fridays!!!
Loony Liberals Love Lesbian Lockup……. on MSNBC!!
http://insidecablenews.wordpress.com/ Spud

Ok, Mark…unlike last time it appears that this time Last World really did close the gap on On The Record (for the uninitiated, Mediaite did a similar themed ratings write up about a month ago or so but in that case it was On The Record’s numbers that had tailed off back towards The Last Word and not the other way around like last night). So 366K is a pretty big Demo for The Last Word…

On the other hand look at AC360 which turned in a very atypically muscular 330K in the demo. So that suggest this was a high interest news night where everyone…or in other words…an outlier.

By the way. It’s VAN Susteren…not Susteren. You should look into getting that fixed.
http://insidecablenews.wordpress.com/ Spud

I cut myself off. This…

“So that suggest this was a high interest news night where everyone…or in other words…an outlier.”

…should have read this way…

“So that suggest this was a high interest news night which boosted both CNN and MSNBC…or in other words…an outlier.”
felixw

When is the last time MSNBC beat Fox is any prime time slot? Sometime in the last century?
Just4thefax

Fact: Not many points for last place unless it’s pee-wee baseball where all the teams win a trophy at the end so they can all share without having the lessons of losing in real life.
SarahP

Just4thefax said:
Fact: Not many points for last place unless it’s pee-wee baseball where all the teams win a trophy at the end so they can all share without having the lessons of losing in real life.

Fact: You are the quintessential buffoon. Seriously.
notsofast

Mediaite, it would have been easier to say that Greta beat O’donnell by nearly 70% in total viewers.
Elaine B

felixw said:
When is the last time MSNBC beat Fox is any prime time slot? Sometime in the last century?

They beat them every day with viewers under 70 and with brains!
OxyCon

You Mediaite guys are really pimping Crazy Larry, aren’t you? LMOA!
SarahP

notsofast said:
Mediaite, it would have been easier to say that Greta beat O’donnell by nearly 70% in total viewers.

Actually, it would have been easier to suggest that you and your momma are engaging in untoward activity. Easier and closer to the truth.
murf

I’ve been tuning in to Larry OverDose’s show lately .. He’s starting to talk over and talk down to his guests.. Mark my words a full out rage moment is on the horizon.
Call_Me_Ishmael

felixw said:
When is the last time MSNBC beat Fox is any prime time slot? Sometime in the last century?

When is the last time Fox News beat American Idol in any prime time slot? This is all appendage waving anyway.
Socialist

LibertySister said:
credit is where credit is due: At least Lawrence O’Donnell has come out and said he is a true socialist. Others in his party hide and try to disguise there agenda.
Still dont get a clear feeling on our President with his remakes about spreading the wealth, Taxing the rich only and a larger welfare system for citizens to be more dependent on the government.

same feelings..well you don’t need to worry about Obama spreading the wealth any time soon.. He couldn’t even do that with a supermajority in both house and senate…
Elaine B

murf said:
I’ve been tuning in to Larry OverDose’s show lately .. He’s starting to talk over and talk down to his guests.. Mark my words a full out rage moment is on the horizon.

Watched him last night and he made his guest look pretty silly. They really had no clue on what they were talking about and O’Donnell made that very obvious. It was very well done!
Elaine B

he is on now if you want to watch :)
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