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MSNBC’s Phil Griffin: ‘We’re Beginning To Chip Away At Fox News’

At the Television Critics Association press tour in Beverly Hills Tuesday, MSNBC president Phil Griffin said his network showed signs of strength over the last year–even outperforming cable news leader Fox News Channel in specific hours on specific days. “It just gives you an indication of where we’re going,” Griffin was quoted by The Hollywood Reporter. “For the first time we’re beginning to chip away at Fox News Channel.”

The just-released ratings for July don’t show much “chipping away,” however, in terms of overall strength by FNC–and in the continued closeness of the fight between MSNBC and CNN. In terms of content, Griffin continued to describe MSNBC as a “progressive alternative” to Fox, but said there is no comparison between the two networks:

“I don’t see an equivalency between us and Fox News,” said Griffin. “There are no talking points. We don’t sit around and discuss how we’re going to cover any particular issue. That is something that you have to take account of when you compare the two of us. I just don’t see the same equivalency. I do say that we have a progressive attitude.”

Griffin made many of these same points in a lengthy interview with Mediate’s Managing Editor Colby Hall, which you can read here.

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