The small surge in ratings that David Letterman experienced the week he announced his retirement mostly disappeared last week with The Late Show dropping from 3.148M to 2.849M total viewers. The show’s 18-49 demo rating also decreased slightly from 0.63 to 0.57. But it was enough to keep Letterman ahead of Jimmy Kimmel Live!, which placed third in total viewers with 2.715M. And for the eighth consecutive week since it launched, The Tonight Show Starring Jimmy Fallon was #1 in both total viewers (3.916M) and the demo (1.18).
Jimmy Fallon even managed to increase his total viewers by about 2% from the week before, and while his 1.18 demo rating matched the previous week, it marks increase compared to be Jay Leno received in the same week last year (0.83).
Perhaps helping out Fallon was the fact that Letterman’s show was delayed due to sports coverage on three of the week’s five nights and Jimmy Kimmel aired a rerun on Friday night. All three shows have been on hiatus
Here’s the breakdown for the week of April 7-April 11, 2014, according to Nielsen’s “live plus same day” data:
Tonight Show Starring Jimmy Fallon (NBC): 3.916M total viewers, 1.18 rating in 18-49 demoLate Show with David Letterman (CBS): 2.849M total viewers, 0.57 rating in 18-49 demoJimmy Kimmel Live! (ABC): 2.715M total viewers, 0.66 rating in 18-49 demo
And, since today’s late night viewers are not only watching on TV, here’s a look at the most popular video for each of the three shows last week on YouTube (as of Thursday, April 17th):
Jimmy Kimmel Live! (ABC): I Witness News — Fake Drake, 6,327,606 viewsTonight Show Starring Jimmy Fallon (NBC): Jimmy Fallon & Stevie Nicks Recreate “Stop Draggin’ My Heart Around” Video, 3,686,367 viewsLate Show with David Letterman (CBS): David Letterman – Dave and Lindsay Lohan Call Oprah, 253,343 views
In the 12:35pm slot, Late Night with Seth Meyers was up slightly compared to the previous week to 1.633M total viewers, though down slightly in the demo to 0.56 rating in the
Previously: Late Night Ratings Watch: Letterman Surges Ahead with News of Retirement
[photos via screengrab]
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