In case you missed it, the Romney ad plays a clip of President Obama saying “If we keep talking about the economy, we’re going to lose,” when what then-Senator Barack Obama really said was, “Senator McCain’s campaign actually said, and I quote, “if we keep talking about the economy, we’re going to lose.”
RELATED: CNN Demolishes Mitt Romney’s ‘Misleading’ New Campaign Ad: It’s ‘A New Low’
The Romney campaign defended the ad to CNN, saying they had ““turned Obama’s attack back on him,” a strange variation
Some have theorized that the real intent here was for Team Romney to draw the Obama campaign out into a slapfight over the ad, but in reality, it’s Team Romney that has been provoked into an unforced error, by former spokesman for President Obama and current senior strategist for Priorities USA Action Bill Burton.
Burton’s PAC recently released a brutally effective ad that used a similar, if more honest, technique. That ad used an out-of-context clip of Romney saying “There are a lot of reasons not to elect me,” but the key difference here is that the snippet was obviously being used for humorous effect, and the missing context was self-evident. Romney was actually saying those words himself, not quoting someone else.
RELATED: Former Obama Spokesman Launches Social Media Offensive Against Mitt Romney
In fact, given the near-universal knock on Romney that he changes positions like a porn star who’s off his Ritalin, the context doesn’t help him out all that much. He goes on to say, during the Fox News/Google debate, that “One reason to elect me is that I know what I stand for, I’ve written it down, words have meaning…”
Here’s the clip in question, from Fox News:
The Romney
RELATED: Bill Burton Keeps Focus On Mitt Romney Through Cain, Christie, And Palin Distractions
While senior Obama campaign advisers like David Axelrod have taken similar swipes at Romney, it has been Burton’s PAC that has gone the full Tufnel, and taken the attacks to 11. The consistent attack on Romney, that he has “no core,” comes with the disadvantage that it’s then tough to explain to voters what to expect from Romney if he’s elected. Disengaged “independent” voters could see, in Romney, whatever they want to see. It’s Burton’s PAC that has sought to nail down the actual center of the Romney Gobstopper.
The Romney campaign has noticed, producing ads and oppo memos noting the laser-like focus, and accusing the President of being “nervous” and “obsessed” with their candidate. That’s a lot like Chuck Wepner saying that Muhammad Ali‘s fists were “nervous” and “obsessed” with his face.
The Obama campaign, despite early feints at smashmouth campaigning to come, has so far seen fit to