Up until Jones’ resignation Glenn Beck has been an incredibly popular and successful cable news version of the snake oil salesman — in the hands of anyone else Jones might have merely remained a blip on the talking points radar, in the mesmerizing, entertaining hands of Beck he has become a national villain, and now Obama’s Achilles heel. Whether or not Jones should have been hired by the administration
Jones’ resignation has arguably just elevated Fox to the role of serious political power player (maybe the town hall meme that took hold in August should have been an early warning sign), and furthermore does not bode well for the White House, who now runs the risk of appearing to kowtow to Fox. Will the big media guns take this lying down?
Fox is a great punching bag, but no one wants to admit its anchors have the power to bring down a White House official. Keith Olbermann has issued a “Fox Twa” requesting viewers and Daily Kos readers alike dig up whatever dirt they can on Beck. No doubt there will be some dug up. Will it matter? Advertisers and ratings matter on TV, not “dirt.” The genius of Beck in choosing Van Jones to focus on — as opposed to, say, President Obama directly — is that Jones didn’t have a national reputation Beck had to contend with, he was a relative unknown, which allowed Beck to define him nationally, and destructively, almost from scratch. Beck already has a well-established national identity, it’s
Also, perhaps everyone upset about the outcome should take a page from Beck’s notebook (chalkboard?) and understand all of this is very much the result of sustained attention to one subject. Not a bad media philosophy in the larger scheme of things, ahem. Something else to consider: Beck now has in hand his first “scalp.” Who’s next? The money seems to be on Cass Sunstein, Obama’s Regulatory “Czar” (also, recently married to media favorite Samantha Powers). More importantly, once the Beck spotlight finds him, or them, will they too run scared?