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Sorry, Boys: Stock Up Now Because the Victoria’s Secret Catalog is Getting the Axe

Screen Shot 2016-05-25 at 2.30.10 PMVictoria’s Secret is going through a major overhaul lately! First, their new ad campaign let us know that, and I quote, “no padding is sexy now!” That alone was a lot to take in after years and years of hearing about how padding was so sexy, but alas, no padding is sexy now. The overlords have spoken.

They’ve also made a decision that will shock longtime VS fans. With the rise of internet porn online shopping, there is just no longer a need for their infamous catalog to be sent to the homes of private citizens any longer.

Last year, they ran a little experiment and reduced their catalog production and distribution by 40%, according to AdWeek. They saw no major dent in their overall sales, so now, the catalog is caput, which they’re probably not sad about since it was costing them between $125 million and $150 million every year.

What next?!

[image via Wikimedia Commons]

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