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Jon Stewart Mocks MSNBC’s New “Lean Forward” Campaign

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Jon Stewart is a smart and funny guy. As any regular visitor to Mediaite knows, we are big fans of his incisive and entertaining commentary on the often absurd intersection of media and politics. But that doesn’t mean we always agree with his point-of-view; take for example his take down of MSNBC’s new campaign to re-brand themselves with the phrase “Lean Forward.” In the following segment, Mr. Stewart makes a lot funny jokes, but perhaps its a little early to dismiss an entire ad campaign.

The Daily Show does much better when it speaks truth to power, exploiting hypocrisies and absurdities to great comedic effect. Making fun of an ad campaign is just shooting fish in a barrel. (But to be honest, who wouldn’t enjoy watching someone actually shooting fish in a barrel?)

Watch the clip then opine in the comments section in the tasteful, erudite and respectful method that Mediaite commenters are know for around the Internet.

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  • Latin2

    MSNBC’s new slogan should’ve been “Bend Over”, or “Sit and Spin”, or “Spit don’t Swallow”.

  • Latin2

    Face it Stewart (and Colbert) but you guys are now the official mouth pieces for the Obama presidency. MSNBC is not getting the Obama message out there so the white house is depending on YOU two to save their a$$.

  • http://gordonbloyershow.com gordonbloyershow

    You can put lipstick on a pig, it is still a pig. MSNBC is hosted by pigs and run by pigs. Nothing will help them.

  • Big Eddie

    How about ” Watch MSNBC – One of Us is Likely to Snap at Any Moment ! ” .

  • Latin2

    Big Eddie said:
    How about ” Watch MSNBC – One of Us is Likely to Snap at Any Moment ! ” .

    “MSNBC – watch our on air melt downs, hysterics, and clownish antics…JUST FOR THE LULZ”

    or “Watch us for the lulz”

  • Latin2

    gordonbloyershow said:
    You can put lipstick on a pig, it is still a pig. MSNBC is hosted by pigs and run by pigs. Nothing will help them.

    Gordon, please don’t degrade pigs.

    X^)

  • sarainitaly

    “Most advertising efforts are meant to be inherently bland, appealing to a lowest common denominator, or broadest possible audience.”

    not in the agencies i used to work for, or any of the campaigns i worked on…

    “The Daily Show does much better when it speaks truth to power, exploiting hypocrisies and absurdities to great comedic effect…But that doesn’t mean we always agree with his point-of-view; … Mr. Stewart makes a lot funny jokes, but we feel its a little early to dismiss an entire ad campaign.”

    It’s so funny when people get upset with Stewart when he *goes after the left*. He is a comedian, and he is funny, and this was funny, too. He was pointing out an absurdity – the absurd campaign.

    The new campaign is a joke (lean forward – bend over), and the ad with Olby leaning backwards in the first series of the campaign is hysterical.

    Also “lean forward” is kind of weak, in and of itself…. I would guess they wanted to go “Lean Left” but thought it too obvious, and settled on Lean Forward – thinking they were being progressive/forward thinking/yes we can-ish. But if you want to move forward/be progressive, would you just *lean*? Wouldn’t you want to march, charge or move forward? But lean forward? Sounds wishy washy.

  • VRWC Destruction Machine

    How about this MSNBC?

    “MSNBC GOING POSTAL”
    “”Neither snow nor rain nor heat nor gloom of night will stop the tingling down our legs.”

  • Latin2

    No one has mentioned that the director of those commercials, Spike Lee, is anti-American, believes our government created AIDs, backs a cop killer, says that blacks can’t be racists, and said the same thing CNN’s Rick Sanchez said…yet MSNBC hired him to do the commercials;

    here is the proof;

    http://www.discoverthenetworks.org/individualProfile.asp?indid=1990

    # Believes that “racism is woven into the very fabric of America”
    # His 1996 film Get on the Bus celebrated Louis Farrakhan’s “Million Man March.”
    # Believes that blacks cannot be racists because they lack social, political, and economic power
    # Asserts that the Iraq War “has nothing to do with disarmament. It’s about oil.”

    “Lee believes that the U.S. government created the AIDS virus to eradicate nonwhites and homosexuals. In a 1992 issue of Rolling Stone magazine, he stated, “I’m convinced AIDS is a government-engineered disease. They got one thing wrong, they never realized it couldn’t just be contained to the groups it was intended to wipe out. So, now it’s a national priority. Exactly like drugs became when they escaped the urban centers into white suburbia.”

    Here is what Lee said about Jews;

    http://www.nytimes.com/1990/08/16/movies/critic-s-notebook-spike-lee-s-jews-passage-benign-cliche-into-bigotry.html?pagewanted=all

    Mr. Lee said: ”I am not anti-Semitic. Do you think Lew Wasserman, Sidney Sheinberg or Tom Pollock would allow it in my picture?” He was naming the heads of the parent company, MCA, and Universal Studios, which made the film. And when asked on ABC’s ”Prime Time” whether his films can express any message at all as long as they make money – a wide-open question that did not refer to ”Mo’ Better Blues” – Mr. Lee answered, ”I couldn’t make an anti-Semitic film.” Asked why not, he said that Jews run Hollywood, and ”that’s a fact.” In such statements, Mr. Lee is taking on an issue that heated up last month when a panelist at the N.A.A.C.P.’s annual conference charged that ”Jewish racism” is holding back blacks in the film industry.

  • CosmosDan

    gordonbloyershow said:
    You can put lipstick on a pig, it is still a pig. MSNBC is hosted by pigs and run by pigs. Nothing will help them.

    I’m a little concerned about your fascination with make up you’ve had these last couple of days Gordon. Is there anything you’d like to share? It;s safe here. You can tell us. You’ll probably feel better.

  • writer

    How about: MSNBC, THE place for (extreme far left) politics.

  • tatboy

    So… Colby… your not happy with Jon mocking the MSNBC “Lean Forward” campaign. Oh Wait… what’s that i see in the corner???? Is that an MSNBC “Lean Forward” ad??? Why yes it is, Colby. Well isn’t THAT interesting??? Protecting our corporate masters, Colby??? Don’t want to upset the folks at GE??? Want to keep that sweat, sweat, MSNBC advertising money coming do we???

  • Cancon2

    Mediaite is just a bunch of MSNBC cheerleaders. That’s all. This article is unbelievable. Please Please Jon, don’t make fun of us, please. Make a mockery of everyone else, Fox and Beck, but not MSNBC. Dan is proud. What a joke.

  • StewartIII

    ChickaBOOMer: Jon Stewart on MSNBC’s Lean Forward Pitch: “That’s what you’re bringing against FOX. Good luck!.”
    http://chickaboomer.blogspot.com/2010/10/jon-stewart-on-msnbcs-lean-forward.html

  • More Liberty

    Colby Hall said:
    “Jon Stewart is a smart and funny guy.”

    Um…you do know that John Stewart is not a primary writer for his own show. You know that right? For the most part, he simply just reads the TelePrompTer/ Que cards.

    The main writer is Steve Bowdow. The associate staff writers are:
    Rory Albanese
    Kevin Bleyer
    Rich Blomquist
    Tim Carvell
    Wyatt Cenac
    Hallie Haglund
    J. R. Havlan
    Elliott Kalan
    Josh Lieb
    Sam Means
    Jo Miller
    John Oliver
    Daniel Radosh
    Jason Ross
    Jon Stewart

    http://en.wikipedia.org/wiki/List_of_The_Daily_Show_writers

    Does anyone edit/ proof read or fact check these articles?

  • lane

    ‘Lean Forward’ is a terrible slogan, even if accurate. The slogan shouldn’t have to be explained to people. After reading the NY Times piece on their re-branding effort, I now get that they’re looking to re-brand as progressive (aka liberal) leaning, which makes no sense except of course that it’s admitting the truth. Hiding the left-leaning was a better move.

  • CosmosDan

    More Liberty said:
    Colby Hall said:
    “Jon Stewart is a smart and funny guy.”

    Um…you do know that John Stewart is not a primary writer for his own show. You know that right? For the most part, he simply just reads the TelePrompTer/ Que cards.

    How is it you think you know how much or how little Jon contributes to the show?
    My understanding is that the day is spent writing and rewriting with lots of people throwing out ideas. It sure doesn’t look like he just shows up and reads a teleprompter. I think the nature of the show and the success has a lot to do with his vision of what direction they should take. How much does he have to contribute before he qualifies as smart and funny?

  • stoogedudes

    Colby Hall said:
    Watch the clip then opine in the comments section in the tasteful, erudite and respectful method that Mediaite commenters are know for around the Internet.

    HA! Yes, so far, the comments have been demonstrably tasteful, erudite and *cough* respectful.

  • More Liberty

    CosmosDan said:
    How is it you think you know how much or how little Jon contributes to the show?
    My understanding is that the day is spent writing and rewriting with lots of people throwing out ideas. It sure doesn’t look like he just shows up and reads a teleprompter. I think the nature of the show and the success has a lot to do with his vision of what direction they should take. How much does he have to contribute before he qualifies as smart and funny?

    LOL…dude it’s called Hollywood – it’s all acting. It is to sale advertising. What you see on that little tube is not reality. They get paid to make it appear so.

  • UpChuck.Liberals

    Lean Forward Komrads for the greater good of the State. Yep, right out of a good ol’ Soviet propaganda flyer.

  • CosmosDan

    More Liberty said:
    LOL…dude it’s called Hollywood – it’s all acting. It is to sale advertising. What you see on that little tube is not reality. They get paid to make it appear so.

    Ah, condescension and avoiding the actual question. Very helpful.
    So, you really have no idea and pulled that comment out of thin air? I got it.

    And DUDE, LOL! They film in NYC, not Hollywood.

  • stoogedudes

    More Liberty said:
    LOL…dude it’s called Hollywood – it’s all acting. It is to sale advertising. What you see on that little tube is not reality. They get paid to make it appear so.

    Might I just point out that Stewart IS in fact a smart and funny guy. He doesn’t rely on writers when he appears on Letterman nor did he use them when he brilliantly owned Paul Begala and Tucker Carlson on Crossfire a few years ago. I find Mr. Stewart to be highly intelligent as are his writers who are always able to withstand watching hours of cable news to put together segments on the show.

  • Z_man723

    Boohoo don’t make fun of us…I mean MSNBC. Please go make fun of Beck and Fox more. Make more Palin jokes.

    Grow up, this ad campaign is pretty damn lame. Lean Forward is very weak if your trying to portray a message of moving forward.

    And for Spike Lee being such a directorial genius even the commercials are lame. His movies must be a snooze fest.

  • KrlyQ

    “Lean Forward”… this sounds oddly familiar…
    I think some sick little man in China had an idea like this and the BSNBC add is only one letter away from that disastrous experiment.

  • http://www.facebook.com/people/Kathleen-McKinley/620992945 Kathleen McKinley

    You all have gotten this far in the comments and not quoted Rush on this? It’s the funniest line out there:

    “Lean forward, this won’t hurt a bit.”

    Heh.

  • http://www.facebook.com/people/Dronetek-Bulk-Vanderhuge/100000918732763 Dronetek

    So basically, he made fun of liberals and suddenly you don’t like it?

  • http://locomotivebreath1901.blogspot.com/ locomotivebreath1901

    “Jon Stewart is a smart and funny guy.??”

    And here I always thought that Jon Stewart was a pandering leftist jester, ready to gut his own mamma for a chuckle.

    But at least he’s not a bigot!

  • http://www.facebook.com/people/Dronetek-Bulk-Vanderhuge/100000918732763 Dronetek

    “Speaking truth to power” must mean “going after Republicans/conservatives and anyone other than the left”.

  • Latin2

    “Daily Show does much better when it speaks truth to power”

    Oh really…

    Let’s see Liberals control Hollywood.

    Liberals control Wall Street.

    Liberals control the majority of the newspapers.

    Liberals dominate TV News.

    Liberals control the majority of the TV shows.

    Liberals control the Universities.

    Liberals control the K throuh 12 grade high schools.

    …and Stewart is just another LAP DOG FOR those interests.

    …he is the Power’s jester.

  • http://www.facebook.com/people/Chris-Kelly/720731075 Chris Kelly

    Is “Lean Forward” a reference to the old Cream song?

    http://peekURL.com/vh6es3t

    Maybe that’ll be their theme song.

  • OxyCon

    “The Daily Show does much better when it speaks truth to power”.

    Yeah, I agree. To bad they got away from it these past two years. But who knows, with these coming elections, maybe the Republicans will take control of both houses and The Daily Show can start “speaking truth to power again”.

  • http://Race4Congress.com Magister

    Colby Hall said:
    Mr. Stewart makes a lot funny jokes, but perhaps its a little early to dismiss an entire ad campaign.

    Maybe you should tweet that in support of The Gap.

    Otherwise…

    @Latin2: I’ve probably watched all or part of Get on the Bus more than any other film. Of course there’s the Spike Lee connection and I’m a big fan, but I’ve always thought that this particular work has caught me twenty or so times because I have weaknesses for both Ossie Davis and Andre Braugher, so when they’re in the same film, it’s far too much for me to resist.

    PS) In case anyone is interested School Daze seems to be a permanent part of Crackle.

  • http://Race4Congress.com Magister

    Also #Latin2: If Wall Street has gone lib, the Republicans have apparently lost their roots.

  • http://none pyrope

    CosmosDan said:
    I’m a little concerned about your fascination with make up you’ve had these last couple of days Gordon. Is there anything you’d like to share? It;s safe here. You can tell us. You’ll probably feel better.

    I don’t know Gordon’s particulars but the whole “lipstick on a pig” was a thinly veiled slam used by -0bama to disparage Ms. Palin. Everyone, and I do mean EVERYONE, knew what he was speaking of when he made that infamous statement. Odd thing though, the normally overreactionary NOW gang has NEVER uttered a peep when it comes to the liberals doing hit pieces on conservative women and they’ve never come out of their liberal coccoons to say one thing about how Muslim women are tortured, raped, mutilated, and murdered under Shariah law. Odd when you think about those little inconsistencies, isn’t it?

  • CosmosDan

    pyrope said:
    I don’t know Gordon’s particulars but the whole “lipstick on a pig” was a thinly veiled slam used by -0bama to disparage Ms. Palin. Everyone, and I do mean EVERYONE, knew what he was speaking of when he made that infamous statement. Odd thing though, the normally overreactionary NOW gang has NEVER uttered a peep when it comes to the liberals doing hit pieces on conservative women and they’ve never come out of their liberal coccoons to say one thing about how Muslim women are tortured, raped, mutilated, and murdered under Shariah law. Odd when you think about those little inconsistencies, isn’t it?

    I was only kidding with Gordon because he had just mentioned makeup in another thread.
    I don’t support cheap shots at anyone but criticizing a politician isn’t an unfair assault, and comon man, be realistic. Are there any liberals who support brutality against women? What point do you think you are realistically making?
    here’s Jon Stewart, oft maligned as a liberal hack , going after Iran
    http://www.thedailyshow.com/watch/wed-september-8-2010/you-re-not-helping—iran-s-crisis-of-modernity

    and Bill Maher , accused of same , calling out Islam on making death threats over cartoons.
    http://www.youtube.com/watch?v=7ipp-l_32M8&feature=related

  • MistyKnight

    lolz, i saw this last night. I still like the campaign.

  • Latin2

    “Lean Forward” Cosmos Dan.

  • J Baustian

    Mediaite is my source of information about everything that happens at MSNBC. Without it I would be totally oblivious — I would not even know who Raquel Madcow is.

    So, when is Mediaite going to get a snappy new slogan and an expense ad campaign to publicize it?

  • lazzzlo

    If you lean forward without being balanced you normally fall flat on your face.

  • Guest

    Lean Forward = Bend Over – again and again and again…..very succinct title for what it is.

  • Anonymous

    Okay, so I think Stewart is a little over the top at times, and he’s clearly not a fan of Fox.  But he IS pretty darn funny.  And I think he does make people think just a ‘little’ more than they might otherwise. It was also nice to see that he’s an equal-opportunity comedian.  MSNBC is just kinda nutty.  Like Fox, they will provide Stewart material for years to come…

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