New Starbucks Ad Goes After Town Hall Protesters
Starbucks is rolling out its own brand of instant coffee this week, and they’re employing a very topical, if slightly risky, ad campaign to do it. First aired during the premiere of Saturday Night Live, this ad for “Via” gambles heavily that the “angry mob” will either have a sense of humor about themselves, or weren’t going to patronize Starbucks in the first place:
We’re unable to confirm that an upcoming ad features Claire McCaskill asking anti-instant coffee protesters to raise their hands if they’re drinking “Via,” or that another features town-hallers refusing to believe that “Via” is instant without seeing a birth certificate, but we can hope.
If this ad catches on, it could spawn a whole new advertising trend, with Pepsi sending Coke before a Death Panel, or undercover video of Quizno’s employees offering to toast up delicious subs for a prostitute and her pimp.
In any case, this is as sure a sign as any (like the poll we reported on yesterday) that when politics entered the pop-culture bloodstream during the 2008 campaign, it did so to stay.
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