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New Starbucks Ad Goes After Town Hall Protesters

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» 22 comments

Picture 6Starbucks is rolling out its own brand of instant coffee this week, and they’re employing a very topical, if slightly risky, ad campaign to do it. First aired during the premiere of Saturday Night Live, this ad for “Via” gambles heavily that the “angry mob” will either have a sense of humor about themselves, or weren’t going to patronize Starbucks in the first place:



We’re unable to confirm that an upcoming ad features Claire McCaskill asking anti-instant coffee protesters to raise their hands if they’re drinking “Via,” or that another features town-hallers refusing to believe that “Via” is instant without seeing a birth certificate, but we can hope.

If this ad catches on, it could spawn a whole new advertising trend, with Pepsi sending Coke before a Death Panel, or undercover video of Quizno’s employees offering to toast up delicious subs for a prostitute and her pimp.

In any case, this is as sure a sign as any (like the poll we reported on yesterday) that when politics entered the pop-culture bloodstream during the 2008 campaign, it did so to stay.

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  • ChrisNH

    Starbucks needs more than this to right their ship. They’ll never shake the label of ‘over-priced’ and ‘Lah-dee-dah’ as long as their name stays ‘Starbucks.’ But if they want to jump in and be pseudo-Political, I’m OK with that. They’ll just alienate more people than they bring in, which ought to please the folks at DD and McDonald’s just fine.

  • http://www.facebook.com/people/George-M-Melby/516616356 George M Melby

    This advert would be funny if Starbucks had drinkable coffee and the TownHellers weren’t so obnoxious. Seems
    to me they are a perfect match… as Starbucks goes down the tubes (aren’t they changing their name anyway?)….

  • Pam1151

    I love Starbucks coffee and don’t mind paying the extta price for it. I saw this commercial and thought it was really stupid. What Were They Thinking????

  • m

    ChrisNH and George Melby point out exactly why I’m never going to buy (or play) Shadow Complex on Xbox Live.

  • http://www.facebook.com/people/Anthony-D-Dolpies/1705430815 Anthony D Dolpies

    I actually think thats pretty funny and I’m a proud member of that angry mob

  • http://www.facebook.com/people/Skip-Roberts/1566396889 Skip Roberts

    Fun this StarDucks. Quack, Quack and I won’t be back.

  • Facebook User

    Maybe Howard Schultz wants to be the Coffee Czar! He can join the bunch of nuts in Washington DC.

    My checking account just got much larger. A co-worker and I recently calculated that we each spent (not spend anymore) in the range of $1011.05 a year on iced venti Americano’s ALONE!!!!!

    NO MORE STARBUCKS FOR ME!

  • http://www.facebook.com/people/Paul-Baker/1209664870 Paul Baker

    This commercial doesn’t really bother me, and I’m one of these tea party, right wing nut jobs types according to Nancy Pelosi and Barack Obama. However, since I like to patronize companies who have similar views as my own…I may have to find another place to purchase my triple latte each morning. Anyone know of a good coffee company which isn’t uber-communist?

  • ImNotBlue

    Maxwell House?

  • checksurshorts

    New ad…instead of a Tea Party have a Starbucks party…dump it in the harbor!!!

  • HalifaxCB

    Paul Baker:
    maybe you’ll get a Tim Horton’s near you. The coffee is reasonably good (generally much richer than American tastes however) and inexpensive; it has also been very active in real community activities (eg kids hockey teams, summer camps) for ages; best of all recently played host to the Canadian (Conservative) PM Harper ripping Ahmadinejad a new one prior to the UN walkout.

    “There are times when things are being said in this world that it is important that countries that have a moral compass stand up, make their views known and our absence there will speak volumes about how Canada feels about the declarations of President Ahmadinejad,” Harper said in Oakville.

    (quote from http://news.globaltv.com/world/Harper+calls+Ahmadinejad+address+real+point/2024656/story.html )

    I would, however, advise avoiding their “expresso” concoctions….

  • http://www.facebook.com/people/Mia-Melle/1556719215 Mia Melle

    I noticed this commercial today and took it as they were making fun of the townhallers….I wish companies would stay out of politics because now I don’t want to go to Starbucks anymore.

  • Terika

    Starbucks?

    Oh, yeah – they’re the guys who my dtr just got a class action lawsuit notice
    due to their shady payroll habits against their own employees !!!

    And, yeas – I did go to Starbucks, tho not all that often.

    Now it’s never. I think they’re blowing it.
    But, since capitalism is so baaaaddddd,
    and Starbucks is soooooooooo huge…
    their collapse will be a good thing,
    right???????????

  • m

    I think most of you who wrote comments here never went to Starbucks (that often) anyway (probably more like Dunkin Doughnuts or McDonalds). Starbucks as a brand attracts a sophisticated, non-9/12 audience.

  • http://www.facebook.com/people/Anthony-D-Dolpies/1705430815 Anthony D Dolpies

    hey m, How bout people like me (a proud member of the angry mob) who grind my own bought from specialty markets, does that mean I’m to sophisticated for starbucks. It’s just coffee m get over yourself.

  • http://www.swissarmyjew.com Keeva

    I go to Starbucks daily and enjoy the coffee, but I really wish they had left politics out of their ads. I will still go there and still enjoy the coffee.

    Note to m – actually a visit to my local Starbucks might surprise you. I don’t know about sophisticated, but the entire political spectrum can be found there, and in the afternoons we do have spirited (although polite) discussions about the issues of the day and all sides seem to be represented.

    Plus, it IS just coffee.

  • http://www.facebook.com/people/Brandon-Little/765718734 Brandon Little

    I’m a conservative who’d probably side with the yelling group (though I’m not a fan of unnecessary shouting). I also love my Starbucks coffee.

    2 things I do not love: 1) Starbucks poking its nose into politics, and 2) their lousy instant coffee.

    Memo to Starbucks: make coffee and stay out of politics or you’ll lose a regular consumer.

  • Facebook User

    I don’t get why this is such a big deal…how exactly are they poking their nose into politics? It’s a joke, and people have been yelling at town hall meetings for as long as there have *been* such meetings. For a lot of different reasons. It would be making a political stand if they had the guy yelling something other than about Via, but he’s not. It was for laughs, right up there with “civil war re-enactors.” Are they belittling them? Nope. It’s a *joke,* like most of the other commercials on the air today.

    Look, Starbucks isn’t a perfect company…oh wait, there is no such thing anyway!…but it’s one I’m proud to work for. If you don’t like them, fine. If you don’t like Via, fine. I’m proud of the coffee I serve. I’m sorry if some people are too elitist to stop in once in a while, but that’s their choice.
    Know what galls me? People who bash companies like Starbucks without knowing diddly squat about who they are and what they do….just because it’s fashionable to beat up on corporations.

  • http://www.facebook.com/people/Joe-Callan/100000200979966 Joe Callan

    This is important enough for me to make a comment exactly this tepid.

  • http://www.facebook.com/people/Tomoko-Kotaka/644738809 Tomoko Kotaka

    The fact that SBUX pokes fun at people who attend town halls to voice their opposition to what is clearly a healthcare boondoggle that will line the pockets of political cronies is offensive to me. People are sick and tired of government continually ignoring their concerns and going ahead with their wrong headed policies. I’ve sent a message to SBUX to let them know as a long time customer, I will be patronizing their competitor.

  • http://www.facebook.com/people/Radphord-Leon-Howard/1445053255 Radphord-Leon Howard

    I think it’s a dumb ad. I’m not a Starbucks regular; according to m, I’m not sophisticated and I am definitely not an elitist as m apparently is but I think this will, if anything, be sales-neutral because it is just dumb! They are, apparently, trying to belittle the Town Hallers and Tea Parties and cannot figure out how to do it! Corporations should stay out of politics because they alienate consumers on both sides of the aisle and I’m not talking party affiliation here because both parties are screwed up beyond recognition! I’m talking about Constitutionalists (those who still believe our Constitution is the “Law of the Land”) and Progressives (those who love this oligarchy they have created). We, the People, WILL change the face of Congress but we’ll do it without SB’s Via!

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