Ed Schultz Grabs First Place Finish At 10 P.M. In Monday Night Ratings
Cable news ratings, July 9, 2011:
•MSNBC’s Ed Schultz beat his ten o’clock competition Monday, finishing with 310,000 viewers 25-54. That put The Ed Show ahead of Fox’s On the Record by 7,000 viewers in the demo. CNN’s Anderson Cooper finished third with 213,000 viewers.
•In its debut, Fox’s current replacement for Glenn Beck, The Five, fared well, with an average audience of 219,000 viewers 25-54, but finished second behind HLN’s Special Report, which averaged 265,000.
Here’s the full scoreboard:
| TV NEWS RATINGS: 25-54 DEMOGRAPHIC (L +SD) | ||||
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![]() |
![]() |
![]() |
|
| 5 pm | The5
219 |
Blitzer
158 |
Matthews
187 |
Special
265 |
| 6 pm | Baier
229 |
Blitzer
130 |
Live
204 |
Prime
214 |
| 7 pm | Shep
303 |
King, USA
178 |
Matthews
231 |
Issues
224 |
| 8 pm | O’Reilly
575 |
InTheArena
111 |
O’Donnell
252 |
Grace
375 |
| 9 pm | Hannity
407 |
Morgan
206 |
Maddow
268 |
DrDrew
255 |
| 10 pm | Van Susteren
303 |
Cooper
213 |
Schultz
310 |
Behar
183 |
| 11 pm | O’Reilly
349 |
Cooper
186 |
O’Donnell
213 |
Showbiz
172 |
| TOTAL DAY | 269 | 144 | 173 | 180 |
| PRIME TIME | 429 | 175 | 276 | 260 |
| Data by Nielsen Media Research. Live and same day (DVR) data. | ||||
| TV NEWS RATINGS: TOTAL VIEWERS (L +SD) | ||||
![]() |
![]() |
![]() |
![]() |
|
| 5 pm | The5
1201 |
Blitzer
538 |
Matthews
780 |
Special
683 |
| 6 pm | Baier
1725 |
Blitzer
427 |
Live
618 |
Prime
615 |
| 7 pm | Shep
1544 |
King, USA
488 |
Matthews
800 |
Issues
848 |
| 8 pm | O’Reilly
2823 |
InTheArena
482 |
O’Donnell
950 |
Grace
1281 |
| 9 pm | Hannity
1808 |
Morgan
1050 |
Maddow
859 |
DrDrew
879 |
| 10 pm | Van Susteren
1607 |
Cooper
743 |
Schultz
819 |
Behar
574 |
| 11 pm | O’Reilly
1120 |
Cooper
484 |
O’Donnell
470 |
Showbiz
467 |
| TOTAL DAY | 1209 | 470 | 525 | 546 |
| PRIME TIME | 2081 | 750 | 877 | 883 |
| Data by Nielsen Media Research. Live and same day (DVR) data | ||||
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