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Is Norah O’Donnell’s Defection From NBC The Biggest for the Network in Nearly Two Decades? Quite Possibly…

» 59 comments

The more I think about it, the more convinced I am that Norah O’Donnell’s departure to CBS may be the biggest defection NBC has endured in nearly two decades – since Brian Ross jumped to ABC in 1994…and certainly since Chris Wallace jumped to ABC a few years before that.

I know, I know…”What about Katie Couric? What about Soledad O’Brien? What about Campbell Brown?” The difference between those defections and O’Donnell’s is how it impacts NBC long term. There was little to no collateral damage done to NBC when Couric, O’Brien, and Brown left. Today and Weekend Today easily survived and flourished. But O’Donnell’s departure creates a long term hole for NBC to address – who will succeed Andrea Mitchell?

There’s no shortage of male TV talent “power centers” in D.C. The prototype model was the late Tim Russert, someone who knew D.C inside out and had a Rolodex the size of an appropriations bill.

But number of female TV talent power centers in D.C. is, unfortunately, still woefully small. You probably know the names by heart; Mitchell, Ifill, Amanpour, Sawyer, and (at one time before she became firmly entrenched with 60 Minutes) Stahl. If you’re in a generous mood you could add Candy Crowley as well.

For the last 12 years, O’Donnell has been quietly building up a reputation as the next big female TV talent D.C. power center. She came to NBC from Roll Call and made all the stops necessary in the evolution of a journalist from reporter to power center; Capitol Hill, the Pentagon, the White House, the D.C. party circuit. You can’t put a price tag on those kind of credentials.

I’m still at a loss as to why NBC didn’t see this coming. After losing her daily MSNBC show two years ago, O’Donnell’s profile at NBC inexplicably dropped. Was NBC too concerned about the short term and wasn’t thinking enough about the long term? Could be. Whatever the reason, it opened the door for CBS to swoop in and make an offer NBC could not match having made commitments to others previously that, for the moment, froze O’Donnell out from taking a higher profile position at the network. NBC let her go because it couldn’t keep her. It hadn’t taken the time to establish a career path for O’Donnell that would ensure her continued commitment to the network. NBC dropped the ball. It had the next Andrea Mitchell (figuratively) waiting in the wings for the day Mitchell did retire. And it dropped the ball.

With CBS, O’Donnell has the position she should have had by now at NBC. She will flourish in that environment at CBS and now, instead of being on the path to succeed Mitchell, she will now be on the path to one day succeed Stahl.

That’s fine for CBS. But what of NBC? Who will succeed Mitchell? You can’t just drop in anyone on short notice and expect it to work. It takes years to build up a reputation like that because when you’re operating at the level of a Mitchell, Ifill, Amanpopur, Stahl, or Crowley your D.C. reputation is everything. Nobody on NBC’s payroll currently fits or comes close to fitting that bill, at least on the female side of NBC’s roster. There are ones who might be able to do it but NBC doesn’t currently have them on a career path that goes in that direction (succeeding Mitchell). And that’s why NBC losing O’Donnell, and her reputation in D.C., is such a big deal. She was the obvious choice.

This post first appeared on Inside Cable News and appears on Mediaite via a content sharing agreement

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  • ChrisNH

    This is what happens when Lib Media Hacks realize they can’t prop up ‘Lib-rul-ism’ any longer; they Flee. Same thing with Obamo’s hacks; they ‘flee’ to ‘Academe.’ Where it’s safe. Where they’re ‘Among Their Kind.’ Where they can play with ‘Theories’ like little girls would play with dolls.

  • The Lantern of Truth

    Who will succeed Mitchell?

    Any lefty female , and that’s all they’ve got . They’re interchangeable .

    Swapping liberals around on failing , declining networks will continue until they realize that the public has caught on . The extreme liberal bias and elitism does not play outside NY and LA ( well ,. maybe at hair salons in Austin, Tx. ) .

    Speaking for all normal people ,
    we get it . And we don’t like it .

  • Just my Opinion

    A Tube of Clear-O-Sil could replace Andrea Mitchell!

  • BatBoy

    “You can’t just drop in anyone on short notice and expect it to work. It takes years to build up a reputation like that because when you’re operating at the level of a Mitchell, Ifill, Amanpopur, Stahl, or Crowley your D.C. reputation is everything. ”

    Maybe, just maybe the new bosses @ MS-NBC see the need to change their “Reputation”! God knows they need a complete overhaul.

    Norah moving to CBS is nothing more than moveing Deck Chairs around on a Liberal Ship.

    CBS is a terribly left slanted Network, as is NBC and ABC. So what is the difference?

  • struckgld

    *** and to think I knew Norah O’Donnell when she was easy.

  • struckgld

    *** and to think she still is.

  • http://www.facebook.com/people/Brian-Cunningham/100000169689313 Brian Cunningham

    Norah O’Donnell is like a Corvette powered by a Briggs & Straton lawn mower engine, She has one thing going for her: looks. At least she isn’t horse-faced like Contessa Brewer.

  • Cancon2

    Did O’Donnel actually write this drivel?

  • The Lantern of Truth

    MSNBC could rap the news and keep the same audience .

  • AmeriCuda

    Yeah, riiiiiight.
    The moron who tweeted “Obama shot and killed” instead of “Osama shot and killed” is the genius that’s going to save CBS. The really sad thing is, CBS already has the only honest, competent MSM journalist there is in Jan Crawford, and yet there tossing her over for this twit. Norah’s blooper reel could be a new ‘reality’ TV series.
    Jan obviously isn’t off-the-map liberal enough for the higher-ups and CBS -and besides- Norah’s hubby cooks them din-din at the after hours cocktail parties with Obama, holder and Carnival Carney.

  • AmeriCuda

    And yes, I see that I wrote ‘there’ instead of ‘they’re’

  • Republitarian

    “…who will succeed Andrea Mitchell?”

    Who cares?

    This is how out of touch media-types are. No one who doesn’t work in television news is asking themselves the question, “who will succeed Andrea Mitchell?”. No one cares. And, people outside of Manhattan and the Beltway don’t care because Mitchell isn’t regarded as some kind of premiere journalist. She’s viewed as a partisan hack.

    If she was worth worrying about, there would be more people watching her MSNBC program than are watching the Maury Povich show. There aren’t.

    As for O’Donnell, she’s a partisan political hack leaving one ridiculously slanted channel for another ridiculously slanted channel. No one is surprised, nor does anyone care.

  • slickerwick

    What a repetitious, poorly written article. How many times did the author repeat the same points? It needed editing, badly.

  • George C

    You mean Olbermann didn’t steal her away to Current TV ?

  • THE REAL ROYAL KING

    ChrisNH said:
    This is what happens when Lib Media Hacks realize they can’t prop up ‘Lib-rul-ism’ any longer; they Flee. Same thing with Obamo’s hacks; they ‘flee’ to ‘Academe.’ Where it’s safe. Where they’re ‘Among Their Kind.’ Where they can play with ‘Theories’ like little girls would play with dolls.

    Given the fact that the move is to prime Ms. O’Donnell for bigger and better things to come, your point is pointless.

  • TfT

    I don’t see it as a big deal at all. CBS is just as liberal as NBC, she will fit in well at either network. now if NBC wanted to break the circle of liberal mindmeld and hire someone who doesn’t report with the left leaning perspective, now that would be awesome. I don’t expect that to happen though.

    They all say the same thing no matter which network they are on. As for women and their reputations as solid journolists, I notice how the author didn’t bother to identify any women from the one network that has all the viewers. Oh well…..it is the way it is.

    No big loss for NBC, no big gain for CBS….just MOTS.

  • well-comm

    Norah O’Donnell was not competitive with talents like Savannah Guthrie, it’s that simple ;)

  • seek

    If CBS only knew how much I care about Norah and her “biased” reporting – they might have made her pay to work there. Nothing…I feel nothing for this woman. I even wondered if she was related to Lawrence because….well….because she’s a left wing hack.

  • remoriah

    Mitchell began to lose me when she starting pimping the “liberal” angst. I have to wonder if she is not a complete disappointment to her husband. How trivial she is. I can’t see any of the females named in the article with the exception of Ifill and Candy Crowley that even try to hide their liberal bias. While Diane Sawyer is an open book about her biases, she is very likeable and credible and worth listening to from time to time.

  • Bill Huggins

    ChrisNH said:
    This is what happens when Lib Media Hacks realize they can’t prop up ‘Lib-rul-ism’ any longer; they Flee. Same thing with Obamo’s hacks; they ‘flee’ to ‘Academe.’ Where it’s safe. Where they’re ‘Among Their Kind.’ Where they can play with ‘Theories’ like little girls would play with dolls.

    Yeah; this is EXACTLY what happened.

    It must be rough living with your “brain”.

  • WildMan

    Smart move by Nora since nobody watches nbc or PMSnbc.

  • WillP

    I like O’Donnell, but frankly she’s not particularly talented or skilled in the profession. She doesn’t have the experience of Mitchell nor the talent of Savannah Guthrie who is unquestionably the leading riding female star at NBC. I don’t think NBC is any less for her departure.

  • The Lantern of Truth

    That picture of Norah .

    Stood face to face with a deer once with the same expression on it’s face .

  • seek

    Notice how the original picture was replaced. Norah must have e-mailed her “portrait” to mediate. lol

    That’s funny.

  • Dem4Ever

    Who is this person…never heard of her.

  • Jelperman

    I’d hit it!

  • http://twitter.com/SailRabbits Magister

    The flip side of the analogy is that CBS has no “Andrea Mitchell”, Katie Couric is gone and by joining the line of succession to “Face the Nation”, O’Donnell could be taking a giant step toward the goal. Other than whichever female is co-hosting “The Early Show” this week, O’Donnell will be the highest-ranking, highest-profile female in one this country’s oldest news divisions. To a lot of people, she will be “the woman from CBS”.

    (Lesley Stahl is now too closely identified with “60 Minutes” and I wouldn’t be surprised, if they don’t try to get Meredith Viera back into the its ranks)

    As for NBC’s predicament, Lisa Myers has been very faithful building her bona fides into a brand, but she doesn’t seem to have the gravitas of a Mitchell or Sawyer, while the other high-ranking females on NBC’s bench don’t come across as dogged reporters.

    Of course, my criticisms of O’Donnell over the years have mostly been focused on her skills as an anchor and that’s really a role that has been thrust upon Mitchell, so perhaps being well-rounded and a master of all trades isn’t a requirement for getting a seat at the top of the game.

    Andrea Mitchell has had a long time to build her brand. When a consumer hears “Andrea Mitchell reports”, they know her reputation and the news is given immediate weight. The same can be said for all of the other women in Spud’s list — though, I’d also add Judy Woodruff and Barbara Walters. O’Donnell’s definitely not there yet and I’m not sure the fragmented news environment will allow for brands of such magnitude down the road.

  • Paul G

    Who?

  • Woofie

    CoveringUpOBL
    It’s nice to know, you can still get messages, from your army on the moon, just waiting for your command!
    My only question is, “Does the signal drop, when the propeller is spinning on your aluminum foil beanie?”

    I guess there is a second question. “How’s life going for ya, in your mother’s basement?”

  • got a grip

    The point is made in the piece that O”Donnell has all the necessary journalistic credentials, and then the question is raised why she couldn’t ffit in with NBC? Cant become a propaganda media arm for the state, and then worry about keeping journalists. Its like driving with your foot on the pedal and the brake at the same time.

  • J Baustian

    NBC has the Olympics, and Sunday Night Football. And… well, that’s about it. Solidly locked at #4 in primetime. Losing the late-night battles to cable.

    NBC News is most-trusted by 6% of viewers — I don’t know whether that number will go up or down with the departure of Norah O’Donnell.

  • http://www.realtvcritics.com RealTVCritics.com

    More defections to come at NBC. With the Comcast merger talent and the executive suite have their resumes out on the street because the days of wine and roses at NBC are over. The network has lost other names such as Erin Burnett, Dan Abrams the MediaIte master and the talk of The Morning Joe chatting it up with CNN is an example of the turmoil over at NBC News as a whole. Let’s not forget over in sports when Dick Ebersol, the free spending sports leader for years, got let go. So no one is safe at NBC from the janitor to upper management.

    Norah O’Donnell is smart to make this move. She knows DC and is more than competent. Better than most. And with the growth of Tim Russert’s kid Luke, the NBC needs to start investing in new and younger talent for the long term. And by the way can bring them in at a much lower salary than O’Donnell or Andrea Mitchell. Luke Russert did an outstanding job covering the Weiner mess for NBC when he did his reporting during the Today Show. He probably is the best new face that show has added to their news effort and new face in general. Take a look at Jenna Bush Hager and Tiki Barber when he was there and Luke Russert’s comfortable style is a welcomed addition to Today. The other two, with only the former still there, well Hager is awful and Tiki Barber’s effort was the biggest joke in broadcasting history.

    Finally, and this is more important, do viewers really care who gives them a report from Washington? Is it all that dramatic to think that a Luke Russert can’t be moved in to a stronger role, maybe covering the White House? Let’s be real it’s all about the anchors, not the reporters on network news or the first half hours of network morning shows. Really, who is going to all of a sudden change from NBC to CBS because of Norah O’Donnell. David Gregory, though was off to a rough start replacing Tim Russert, is doing a much better job at Meet The Press. Yeah we all miss Tim but life when change must go on. It’s amazing that the writer of this story sees a reason to focus on one person that no one is going to lose sleep over except for, well guessing this writer.

  • lane

    You can’t post an article without a byline, can you? Without accountability, how can there be any credibility?

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  • http://twitter.com/SailRabbits Magister

    @lane: InsideCableNews is a one man operation, which has been published under a pseudonym for probably ten years. It’s proprietor has been cited as a source on this site, TVNewser and Brian Stelter’s Twitter feed, plus he’s done ten minutes on an old episode of “Office Hours”.

    IOW: The “credibility” is derived from the website.

  • http://twitter.com/SailRabbits Magister

    Ugh… linkback, rather than website and it’s should’ve been its, but you know what I mean.

  • http://www.zazzle.com/talkingpoints NORBIT Jr.

    Her brand has been tainted through tendentious reporting and discombobulated reasoning.

    Like most of her associates in the MSM, she’s a Hack for the Democratic Party!

  • Gasket

    Andrea Mitchell sucks. IMO, the top 3 ladies (anchors, not commentators) on MSNBC were Guthrie, O’Donnell and Hall.

  • bigcatguy

    I’m sorry, but I just can’t get past her loud, raucous, unladylike, bellowing laughter. Very off-turning and exceedingly unprofessional. I think Luke Russert is ready.

  • http://www.facebook.com/people/David-Mangan/100000213524770 David Mangan

    “For the last 12 years, O’Donnell has been quietly building up a reputation as the next big female TV talent D.C. power center. She came to NBC from Roll Call and made all the stops necessary in the evolution of a journalist from reporter to power center; Capitol Hill, the Pentagon, the White House, the D.C. party circuit. You can’t put a price tag on those kind of credentials.”

    But the Fellow Upstairs forgot to endow her with a triple-digit IQ. She’s dumb as a bucket of hair.

    NORBIT Jr. said:
    Her brand has been tainted through tendentious reporting and discombobulated reasoning.
    Like most of her associates in the MSM, she’s a Hack for the Democratic Party!

    She is worse than a hack, she is simply not even smart. She shouts racist if somebody on the right says Obama’s fiscal policies suck, which they obviously do. She was going to Georgetown for a degree in Poli Sci, but you can’t make a silk purse out of a sow’s ear.

  • http://www.facebook.com/people/David-Mangan/100000213524770 David Mangan

    “It takes years to build up a reputation like that because when you’re operating at the level of a Mitchell, Ifill, Amanpopur, Stahl, or Crowley your D.C. reputation is everything.”

    The only female I’d give foreign policy chops to is Diane Sawyer and Martha Raddatz. Crowley is occasionally lucid, but the rest of DNC baloney slicers. Ifill is affirmative action gone horribly wrong and Andrea Mitchell is becoming a JOKE, and not a funny one at that.

    Sawyer and Viera are the only two who project anything like compassion and warmth toward the subject they are discussing and Raddatz, unlike Mitchell, actually knows what she’s talking about.

    There ARE a dozen males starting with Jake Tapper and Brian Ross who are REAL reporters, not just eye-candy vibe-readers.

  • Prom Night Dumpster Baby

    So the world just ended?

    Oh no this was just a long winded opinion about nothing. Welcome to the Internet and all.

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  • djhtex

    It will be interesting to see if she continues her liberlism.

    CBS is not quite as bad as MSNBC.

    She played the part well at MSNBC.

  • Dem4Ever

    Is Norah O’Donnell’s Defection From NBC The Biggest for the Network in Nearly Two Decades? Quite Possibly…

    Answer: No…she’s.just.not.that.important. Sorry Norah, it had to be said.

  • http://www.facebook.com/people/Duane-Linker/1404137255 Duane

    Let me be clear this is one flake replacing another Progressive flake. Who cares. The real story would have been if she had gone to Fox, sonce Fox removed Beck they are in the same spot as the other idiots. NBC<ABC<CBS MSNBC

  • http://www.facebook.com/people/Duane-Linker/1404137255 Duane

    chris wallace needs to go back to he hell channel.

  • Libertyville

    She’s a dope? So I’m guessing CBS needs another one to off set Katie? 2 women who’s collective heads are firmly planted where the sun don’t shine!

  • Don_Tanna

    I don’t see what the big deal is. It’s just another liberal moving from one liberal network to another liberal network.

  • Spike1

    The KKK was established after the Southern Democrats lost the civil war to the Republican Party. They were thought of as the militant arm of the Democratic Party and sought to kill former black slaves, irish slaves, oriental slaves and republicans who freed them all. The late U.S. senator Byrd of Virginia recruited for the KKK. I often wonder why the minorities help elect Democrats, it just doesn’t make any sense. J.F.K. voted against the civil rights bill when he was a U.S.Senator back in the 1950′s. The civil rights bill was finally passed by a Republican congress. What have the Democrats actually done to improve the welfare of the minorities other than B..S them.

  • Tedderman

    In the sixties Democrats fought and some died so that blacks would have the same voting rights as whites in this country. As soon as L.B.J signed civil rights legislation into law southern Democrats fled to what is now the Republicans Party the largest voting block in the south.

  • LAPhil

    What rock did that liberal stooge O’Donnell crawl out from under?

  • LAPhil

    Tedderman said:
    In the sixties Democrats fought and some died so that blacks would have the same voting rights as whites in this country. As soon as L.B.J signed civil rights legislation into law southern Democrats fled to what is now the Republicans Party the largest voting block in the south.

    I don’t know what this has to do with the topic, but your reading of history seems to be limited to the last 50 years. From the time of the Civil War up until the New Deal the Republicans were much more supportive of civil rights than the Democrats, whose members included the KKK and the segregationist Dixiecrats and who constantly stood in the way of civil rights during the Reconstruction period. Woodrow Wilson (a Democrat) was one of the most racist presidents of all time.

  • Anonymous

    I am normal.  Please don’t speak for me.  Thanks.

  • Greenbikeral

    Who the heck are all these right  wing nut jobs?  Why don’t they stick to their own corrupt network?

  • Rbullock1966

    Ok, well let’s see…replacements for Andrea Mitchell at NBC: Chuck Todd, Luke Russert, Savannah Guthrie, Kelly O’Donnell, Michelle Kosinski, Amy Robach, John Yang, Trish Regan, Ron Allen, (how am I doing so far!), Janet Shamlian, Michelle Franzen, Ron Mott, Lisa Myers, etc.,etc.. I liked “Chuckles” {my cute little nickname for NO’D} but the benefit NBC has over CBS/ABC/FOXNews/CNN/and HLN is that NBC news is a triple threat. They have a broadcast news arm (Today, Meet The Press, The Nightly News); a cable news arm (MSNBC) and a business news arm (CNBC), oh which reminds me, I forgot the CNBC reporters: Melissa Francis, Jane Wells, John Harwood, Nicole Lapin, Courtney Reagan, Kayla Taushe, and they are just domestic talent. They got alot of international people as well who can take over for N O’D. Don’t make me name them! 

  • Anonymous

    Duh, Norah O’Donnell don’t he play tackle fer da Packers?

  • http://pulse.yahoo.com/_ICJHAIJJA7LUOGZ7HSG44ITIIU Big Animal

    You’re the only one left who hasn’t

  • http://www.facebook.com/people/Joseph-Katz/1439169039 Joseph Katz

    mitchell’s husband is impotent, so guess who has the power in that relationship.

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