A new issue-oriented ad has entered the political fray and this version is a 30-second spot that aims to deride the GOP’s tax reform plans in an ad called “Billions.” It is paid for and produced by a progressive outfit called Not One Penny, and AXIOS reports that tomorrow will start a “six-figure TV buy” that is set to appear mostly on Fox News, including President Donald Trump’s favorite morning program Fox & Friends.
The spot is a rather predictable running down of progressive complaints of tax breaks for the wealthy but features a rather stunning Trump look-alike wearing his familiar favorite golfing outfit of white polo, stone chinos, and red “Make America Great Again” hat. Oh, and he’s tweeting.
Issue-driven political advertising has been a part of our media landscape for some time, but the rise of cable news influence on the body politic –along with SuperPAC’s ridiculous amount of media buying dollars – has also brought about a sharp increase in commercials designed to influence public opinion on hot-button items and not aim solely to promote (or smear) a particular candidate.
Since cable news outlets are largely reliant on massive amounts of advertising revenue that underwrite their significant programming and production costs. So all three cablers have broadcast issue-oriented spots, even though they may flout political opinions one typically might see on opinion-based shows. California-based Billionaire
It’s not clear yet if reports that Fox News will air this ad are correct, though this spot should be far less offensive to Fox News viewers than a strident call for impeachment. Mediaite has reached out to Fox News for comment and will update this post upon receiving a response.
Watch the video above, courtesy of YouTube.
–image via screen capture–