People Are Really Excited About the Return of Olive Garden’s Unlimited Pasta Pass


It’s that time of year again, we guess. Olive Garden’s Never Ending Pasta Pass is coming back. Starting on Thursday at 2:00pm, you can purchase one of these golden tickets for $100. Your pass entitles you to unlimited pasta at Olive Garden for seven weeks.

Last year, the chain offered up 1,000 passes, and once they went on sale, the site crashed pretty much immediately, which led people to theorize that something fishy was going on. This year, they’ll be offering a whopping 21,000 passes.

People on Twitter are pretty happy about being able to carboload freely for seven weeks.

Others are more concerned about their health:

Jose Dueñas, Executive Vice President of Marketing for Olive Garden told Bloomberg the promotion is good for business. “Last year, we saw our Pasta Pass holders use their passes an average of 28 times over the seven-week promotion — often bringing along groups of friends,” he said. “We were able to generate new excitement for a fan-favorite promotion while tapping into our most loyal guests and allowing them to serve as brand ambassadors.”

There’s never a better time to abandon that Summer body than now. And with the right attitude, you can definitely get your money’s worth- and then some.

[H/T First We Feast]

Follow Dana Eisenberg on Twitter.

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