People Are Really Excited About the Return of Olive Garden’s Unlimited Pasta Pass
It’s that time of year again, we guess. Olive Garden’s Never Ending Pasta Pass is coming back. Starting on Thursday at 2:00pm, you can purchase one of these golden tickets for $100. Your pass entitles you to unlimited pasta at Olive Garden for seven weeks.
Last year, the chain offered up 1,000 passes, and once they went on sale, the site crashed pretty much immediately, which led people to theorize that something fishy was going on. This year, they’ll be offering a whopping 21,000 passes.
People on Twitter are pretty happy about being able to carboload freely for seven weeks.
— Sky – Adam (@SkyDoesTweeting) September 13, 2016
.@olivegarden: “We wanna send you something!”
— Peeve Peeverson (@Peeverson) September 13, 2016
— Natalie Saar (@NatalieSaar) September 12, 2016
— Supernatural (@SPNfreaks) September 13, 2016
— one who beams. (@BeamerDoesMedia) September 12, 2016
Others are more concerned about their health:
“customers pay $100 and eat as much Olive Garden pasta as they want for seven weeks” after which they die. https://t.co/ekXXP2aMu2
— Hunter Walk (@hunterwalk) September 13, 2016
Jose Dueñas, Executive Vice President of Marketing for Olive Garden told Bloomberg the promotion is good for business. “Last year, we saw our Pasta Pass holders use their passes an average of 28 times over the seven-week promotion — often bringing along groups of friends,” he said. “We were able to generate new excitement for a fan-favorite promotion while tapping into our most loyal guests and allowing them to serve as brand ambassadors.”
There’s never a better time to abandon that Summer body than now. And with the right attitude, you can definitely get your money’s worth- and then some.
[H/T First We Feast]
Follow Dana Eisenberg on Twitter.
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