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Tinder Admits It ‘Overreacted’ to Vanity Fair Article with Tweetstorm


In this month’s issue of Vanity Fair, reporter Nancy Jo Sales takes on the dark side of Tinder, the hookup app that has ushered in what one of her interview subjects describes as the “dating apocalypse.”

When Sales tweeted out a survey that found 30% of all Tinder users are married, the company’s social media team went on the attack, firing off dozens of defensive tweets in response:

Here are just a few of Tinder’s retorts, including attacks against Sales’ journalistic integrity:

And the tweet that has gotten the most attention:

For her part, Sales began responding to Tinder with some comments of her own:

On Wednesday, Tinder issued a statement that stopped short of apologizing for its tweetstorm against Sales and Vanity Fair, but did acknowledge that they “overreacted”:

We have a passionate team that truly believes in Tinder. While reading a recent Vanity Fair article about today’s dating culture, we were saddened to see that the article didn’t touch upon the positive experiences that the majority of our users encounter daily. Our intention was to highlight the many statistics and amazing stories that are sometimes left unpublished, and, in doing so, we overreacted.

What’s even worse? Tinder actually pitched its tweetstorm to BuzzFeed before it happened:

[Photo via Tinder]

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