Broadcasting & Cable‘s Paige Albiniak reports, syndicators are very interested in negotiating a daytime TV deal for CBS Evening News anchor Katie Couric, “should renewing her contract with CBS not pan out.”
Couric’s deal–which reportedly pays the former TODAY host $15 million a year–is set to run out next May. Sensing an opportunity “multiple syndicators” have approached Couric, Albiniak reports, to talk about “the daytime option.”
If CBS fizzles, a daytime deal could mean big bucks, but not Evening News big:
“She could get in there and command a lot of money,” says one syndication executive who spoke anonymously because they could be a potential bidder for a Couric show.
If Couric and her team can negotiate an attractive package at CBS News, that is probably where she would prefer to stay, say sources. But if syndicators can devise an even more appealing deal – that would likely include Couric creating her own production company and multi-platform offerings — she could perhaps be convinced to make the switch.
If Couric wanted to make a move to daytime – which would not pay her as much as her current CBS News contract, but could pay as much as $5 million a year plus a piece of her show, estimate sources – 2012 would be a good time to do it.
A Couric spokesperson tells B&C “Katie is very happy at CBS and proud of her award winning team.”
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