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L’Oréal Model Steps Down After Series of Anti-Israel Tweets Surface

A model has stepped down from a L’Oréal ad campaign after it was revealed that she had penned several harshly worded anti-Israel tweets in 2014.

Model Amena Khan made history earlier this month when she became the first woman wearing a hijab to appear an in advertisement for hair care, on behalf of L’Oréal Paris.

Then, someone found tweets she posted several years ago, per the Jerusalem Post, in which she referred to Israelis as “child murderers,” among other insults. She also called Israel a “sinister state,” an “illegal state” and hoped for the country to be defeated. Other tweets found the model accused Israel of committing “Torture. Murder. Rape. Genocide” and, quite falsely, noting that “Orthodox Jews themselves condemn the actions of Israel.”

Khan has since apologized for the original tweets, saying that she stepped down “because the current conversations surrounding it detract from the positive and inclusive sentiment that it set out to deliver.”

A post shared by Amena (@amenaofficial) on

“I deeply regret the content of the tweets I made in 2014, and sincerely apologize for the upset and hurt that they have caused,” she wrote. “Championing diversity is one of my passions, I don’t discriminate against anyone. I have chosen to delete them as they do not represent the message of harmony that I stand for.”

A spokesperson for L’Oréal talked to The Jerusalem Post and noted that they accepted her decision to step down from the campaign. 

“We appreciate that Amena has since apologized for the content of these tweets and the offense they have caused,” the rep said. “L’Oreal Paris is committed to tolerance and respect toward all people. We agree with her decision to step down from the campaign.”

Watch Khan’s original advertisement above, via YouTube.

[image via screenshot]

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