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CNN Introduces A Promo That Scoffs At Partisan Cable News Networks

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CNN PromoIn the face of midterm election coverage, the Rally to Restore Sanity, and Keith Olbermann‘s suspension, it may seem as though every news network is hopelessly biased. In a new promo, however, CNN argues that it’s a port in the partisan storm—after directly calling out its two biggest cable competitors left-leaning MSNBC and right-leaning Fox. And, while its true that prime-time programming have a partisan bent, the oversimplified description is a false equivalency that overlooks daypart news programming as well as overall ratings and political impact of both.

The ad is simple and direct. It’s nothing more than a few pointed sentences, set against a faded CNN logo and some rhythmic music:

When you support one party or the other [we see a "Fox News"-labeled elephant and an "MSNBC"-labeled donkey], that’s OK—if you’re a voter. But not if you are a news network. If you want to keep them all honest without playing favorites, the choice is clear. CNN: the worldwide leader in news.”

The network is clearly hoping that its promo’s aggressive reasonableness might be enough to convince jaded Americans that CNN really does put unbiased coverage first. But while Jon Stewart and other fans of rationality might love the spot, the harsh reality is that biased network get better ratings—even if they’re less concerned with journalistic ethics. Either way, it’s nice to see CNN actively playing up its spot in the middle, rather than trying to shift in one direction or the other. Video below.

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  • cjd ohio 1

    well if the want anyone to see the promo, they will have to show it on fox

  • MediaiteCensorsSux

    nice

  • TfT

    CNN is in complete denial about who they are and what they say. The went into the gutter chasing MSNBC (teabagging anyone?) and lost their way. They panels are always outweighed liberal to conservative by about 5-1 (remember all those tables of pundits on election night)? Having a RINO on with a disgraced democrat governor isn’t down the middle…it’s left leaning.

    Unless and until CNN admits who and what they are, they are going nowhere in the ratings.

  • MsElectric

    TfT said:
    CNN is in complete denial about who they are and what they say. The went into the gutter chasing MSNBC (teabagging anyone?) and lost their way. They panels are always outweighed liberal to conservative by about 5-1 (remember all those tables of pundits on election night)? Having a RINO on with a disgraced democrat governor isn’t down the middle…it’s left leaning.

    Unless and until CNN admits who and what they are, they are going nowhere in the ratings.

    You took the words right out of my mouth…………

  • fallenchicken

    Good ad; wont make a difference.

  • disenlightened

    CNN is every bit as left wing as MSNBC, they just don’t advertise it. They play pretend. Candy Crowley, Anderson Cooper, Wolf Blitzer, Paul Begala, James Carville, Tony Harris, John King, Howard Kurtz, John Roberts, Jeffrey Toobin, Eliot Spitzer, Don Lemon, Larry King, Rick Sanchez , Donna Brazile, Jack Cafferty, Roland Martin, Soledad O’Brien – are you kidding me?

  • http://www.facebook.com/people/David-Mangan/100000213524770 David Mangan

    “Having a RINO on with a disgraced democrat governor isn’t down the middle…it’s left leaning”
    You’re right on and having about 25 libs versus five RINOs on election night makes for silly squabbling, not must see TV. Plus the loathsome teabag-term inventor Anderson Cooper is 360 degrees from normal—walkin’ on the wild side & screaming at decent people for expressing their beliefs. That’s the operative CNN mode.

  • BarneyFranken

    Yeah CNN definitely has no liberal bias. (thanks to newsbusters.org for making this easy)

    http://newsbusters.org/blogs/d-s-hube/2010/11/08/cnns-don-lemon-frustrated-gop-wanted-throw-stuff-tv

    http://newsbusters.org/blogs/matthew-balan/2010/10/12/cnns-parker-mirrors-spitzers-line-about-fringe-republican-party

    http://newsbusters.org/blogs/matthew-balan/2010/10/15/cnn-dont-ask-dont-tell-unjust-policy-gays-have-right-fight

    http://newsbusters.org/blogs/erin-brown/2010/10/26/cnn-anchor-claims-christine-o-donnell-arrogant-praying-over-campaign

    http://newsbusters.org/blogs/matthew-balan/2010/11/07/kurtz-roves-fundraising-gop-lot-worse-olbermann-donation

    http://newsbusters.org/blogs/mike-bates/2010/10/07/cnns-lemon-i-dont-know-why-obama-tries-so-hard-please-republicans

    http://newsbusters.org/blogs/matthew-balan/2010/11/08/cnn-guest-regressive-white-right-has-declared-war-progress

    http://newsbusters.org/blogs/matt-hadro/2010/10/05/cnn-conservative-anti-gay-groups-are-part-bullying-problem

    http://newsbusters.org/blogs/jeff-poor/2010/10/25/cnns-velshi-bashes-ethics-us-chamber-commerce-left-wing-talking-points

    http://newsbusters.org/blogs/noel-sheppard/2010/07/07/cnn-drops-editor-made-pro-hezbollah-comments

    http://newsbusters.org/blogs/matthew-balan/2010/10/26/cnn-highlights-assault-moveon-worker-omits-assault-paul-supporter

    http://newsbusters.org/blogs/matthew-balan/2010/10/04/rick-sanchez-his-legacy-liberal-bias-cnn

    http://newsbusters.org/blogs/matthew-balan/2010/11/01/cnn-leads-tea-party-special-racism-charge-castle-conservative

    http://newsbusters.org/blogs/brent-baker/2010/10/05/aaron-sorkin-takes-cnn-s-parker-spitzer-denounce-palin-idiot-jaw-droppi

    http://newsbusters.org/blogs/matt-hadro/2010/07/14/cnn-reporter-dana-bash-laughs-kathy-griffin-calls-scott-brown-s-daughter

    http://newsbusters.org/blogs/jeff-poor/2010/09/21/disgraced-governor-turned-cnn-host-spitzer-credits-liberals-health-insura

    http://newsbusters.org/blogs/brad-wilmouth/2010/10/06/cnn-s-toobin-sees-conservative-judicial-activism-supreme-court-very-v

    http://newsbusters.org/blogs/matt-hadro/2010/10/06/anderson-cooper-misquotes-conservative-guest-lectures-him-school-policie

    http://newsbusters.org/blogs/brad-wilmouth/2010/09/26/cnn-s-zakaria-paints-hezbollah-tolerant-jews-lesson-mosque-opponents

    Obviously I’ve proven my point.

    My question is: When did left-of-center become ‘not playing favorites’?

    CNN: your ratings suck because you are MSNBC Lite. Most liberals who agree with you don’t even watch because they would rather not have the diet version of liberal bias when they can have the real thing at MSNBC.

    The rest of us, AKA the vast majority of Americans (60-80%), can see right through you and would rather get their ‘news’ elsewhere.

  • gar

    They have a reporter in the back seat of Sherrad’s car when the President calls. First days in office Papa Smurf and King have lunch with the president. Papa Smurf shows up at water pistol day with all the other kiss asses in the press at White House invitation. He follows up every negative comment about Obama with a defensive rebuttal. Interviews Biden’s son right before the debate in Delaware and allows him to trash O’Donnell when he’s the supposed mediator. CNN sucks because they won’t come out of the closet and tell you they’re the administration station. Wouldn’t doubt they give them the questions so they can rehearse the answers. Only station Axelrod doesn’t mumble like he has rocks in his mouth. I’ve begged the gym I work out at to please change the preset TV. They should be putting their logo under the tails of the elephant and donkey.

  • Cancon2

    The day I was able to have CNN removed from the TV in reception for our company and had a local news station shown in it’s place, was a very good day.

    It was simple, I simply said that many people disagree with how they cover world events and our customers do not need it keeping them company. Who the hell wants to wait for a business meeting and have to listen to Tony Harris? We want them to buy, not vomit.

  • AntiHyperbole

    Two words: Parker Spitzer

  • ModerateMan

    Sometimes CNN is more unwatchable than MSNBC because they are arrogantly oblivious to their bias where as MSNBC has stopped pretending.

    Mediaite’s assertion that CNN is “non-partisan” is laughable.

  • Latin2

    Not a bad ad…sadly disenlightened and AntiHyperbole are correct

    Too bad it is not so true…they are MSNBC lite.

  • http://www.facebook.com/people/David-Mangan/100000213524770 David Mangan

    “Sometimes CNN is more unwatchable than MSNBC because they are arrogantly oblivious to their bias where as MSNBC has stopped pretending.”

    Amanpour and Zakaria are two clueless wonders whose elevators have stopped reaching the top floor long ago and both personify the foreign policy blind spot that mirrors the Parker/ASpitzer Laugh-In commentary on domestic politics.

  • http://www.facebook.com/people/David-Mangan/100000213524770 David Mangan

    Arguments about CNN & MessNBC’s stances on domestic politics remind me of the ancient diatribes between Trotskyites and Stalinists on who’s more faithful to the master—Karl [Marx, not Rove] still rules in the mindset of these two failed and discredited [by American eyeballs] “news” venues.

  • paulmdoro

    disenlightened said:
    CNN is every bit as left wing as MSNBC, they just don’t advertise it. They play pretend. Candy Crowley, Anderson Cooper, Wolf Blitzer, Paul Begala, James Carville, Tony Harris, John King, Howard Kurtz, John Roberts, Jeffrey Toobin, Eliot Spitzer, Don Lemon, Larry King, Rick Sanchez , Donna Brazile, Jack Cafferty, Roland Martin, Soledad O’Brien – are you kidding me?

    Bill Bennett, Mary Matalin, Erick Erickson, Ed Rollins, David Frum. I believe there are more but I really don’t watch CNN very often. Their election night coverage featured a pretty even split. Could they do better? It’s possible. But they feature many conservative political commentators.

    And the ad is a smart move. It’s worth a shot. Some people (obviously) may not agree with their centrist claim, but there’s a potential audience there.

  • VRWC Destruction Machine

    CNN is not fooling anyone. Not only do they have a political bias, they love highlighting ther racial and religious divide within this country.

  • paulmdoro

    How frequently do all you CNN critics actually watch it? If it’s so terrible and biased, I can’t imagine you sit down and watch very often, or for more than a few minutes at a time.

  • VoiceofReason

    paulmdoro said:
    Bill Bennett, Mary Matalin, Erick Erickson, Ed Rollins, David Frum. I believe there are more but I really don’t watch CNN very often. Their election night coverage featured a pretty even split. Could they do better? It’s possible. But they feature many conservative political commentators. And the ad is a smart move. It’s worth a shot. Some people (obviously) may not agree with their centrist claim, but there’s a potential audience there.

    Let’s see….the OP lists 18 full on liberals……not a squishy in the bunch and SEVERAL who headline shows.

    Your retort……2 RINOS, a CC establishment Repub and two conservatives. And then a pissy passive agressive attempt at cover.

    But you are right about one thing….they have their place……it’s right below everything on Fox and just above everything on MSNBC.

  • The Real Royal King

    CNN is as close to unbiased and balanced cable “news” as we have. Not perfect, but a much more news-related programming. The ad is correct. FOX “News” and, to a lesser extent, MSNBC do nothing but reaffirm pre-existing prejudicies. In the long run, I think people will return to news-based viewing and CNN will is the best we have.

  • VoiceofReason

    Oh and as a PS Paul…….Which of those listed by you has his or her own program at CNN?

    You know like Shep and Greta have at Fox?

    That bastion of right wingerism……………

  • The Real Royal King

    paulmdoro said:
    How frequently do all you CNN critics actually watch it? If it’s so terrible and biased, I can’t imagine you sit down and watch very often, or for more than a few minutes at a time.

    Not at all. They might miss Beckerhead or O’Hannity bloviating.

  • paulmdoro

    VoiceofReason said:
    Let’s see….the OP lists 18 full on liberals……not a squishy in the bunch and SEVERAL who headline shows.

    Your retort……2 RINOS, a CC establishment Repub and two conservatives. And then a pissy passive agressive attempt at cover.

    But you are right about one thing….they have their place……it’s right below everything on Fox and just above everything on MSNBC.

    Look at your post. “18 full on liberals, “2 RINOS,” “CC establishment Repub,” “pissy passive aggressive.” You aren’t looking for a reasonable discussion. Go ahead and post your partisan rants if it makes you feel better. I’ll pass on trying to debate with the likes of you.

  • VoiceofReason

    paulmdoro said:
    Look at your post. “18 full on liberals, “2 RINOS,” “CC establishment Repub,” “pissy passive aggressive.” You aren’t looking for a reasonable discussion. Go ahead and post your partisan rants if it makes you feel better. I’ll pass on trying to debate with the likes of you.

    I know it bothers you when folks have a zero tolerance for your liberal bull shit.

    Sorry…..

  • writer

    The King says MSNBC is biased, but to a lesser extent. I guess instead of just name calling, he would prefer they break into outright swearing.

  • StewartIII

    ChickaBOOMer: CNN Discriminates Against Deaf In New Promo
    http://chickaboomer.blogspot.com/2010/11/cnn-discriminates-against-deaf-in-new.html

  • http://sharethisurlaboutglennbeck.com/ GlennBeckReview

    TfT says:
    “CNN is in complete denial about who they are and what they say. The went into the gutter chasing MSNBC (teabagging anyone?) and lost their way.”

    Right, like when they hired Glenn Beck and promoted nativist Lou Dobbs…so very liberal they were.

    Dumping Dobbs was a step in the right direction for them to become the ONLY fair and balanced news network. Unfortunately, Hillary is right: most people want to be told views that reinforces their strong beliefs.

    The difference between MSNBC and FoxPAC isn’t the bias; they’re both biased. The difference, the false comparisons, has to do with the fabrications that take place every day on Fox.

    http://www.sharethisurlaboutglennbeck.com/2010/09/bias-vs-truthiness-analyzing-media.html

    Just this morning Fox and Friends had a guest lying through his teeth, but it happens every damn day there.

    Today, Fox’s Gallagher reports false claim that U.S. courts are “increasingly … using Sharia law”

    http://mediamatters.org/research/201011100009

  • writer

    Once again, GBR is being held at gunpoint and being forced to watch Fox. Someone call 911!

  • http://sharethisurlaboutglennbeck.com/ GlennBeckReview

    disenlightened says:
    “CNN is every bit as left wing as MSNBC, they just don’t advertise it.”

    You really are exactly what you advertise yourself as: unenlightened. You sure do buy into the brainwashing — make that programming — from the self-contained, right wing media sphere. Their champions, the regressive Media Research Center, make the bias on MSM, including CNN, a big issue while totally ignoring the far right bias on FoxPAC and the blatant lies that they replicate like a deadly virus. (In that sense, the right-wing echo machine — including FoxPAC — is sick.

    Fact is that CNN is actually Fair and Balance while FoxPAC is the most trusted name in news. FoxPAC isn’t trust worthy, but that doesn’t stop the 41% of Americans, who are conservative/reactionary, from watching them. Like liberals watching MSNBC, they want their views reinforced. They trust the network that lies to them day after day after day. Beck in this regard, is just the most egregious liar of them off.

  • zombietimeshare

    The ad should show CNN riding the donkey.

  • Orion Antares

    No all CNN needs is to grow a backbone to challenge guests that make outlandish claims.

  • Nahu Tuk

    Why would CNN want to admonish itself? Oh, they mean “everyone else but them.”

  • glenn113

    Actually CNN should be called “Fox Lite”.

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