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Survey Suggests That People Love To Hate Glenn Beck And Keith Olbermann

» 53 comments

New data from Marketing Evaluations Inc. shows that, while both men will still ultimately enjoy their respective rabid loyal base of fans, many more people hold a negative view of Keith Olbermann and Glenn Beck than view them favorably. And, naturally, that would pose a problem where networks are concerned.

First, the firm determines whether their respondents are familiar with a given media personality (or brand or product), then asks whether they have a positive or negative view of said personality. These responses are called “Q scores.”

For Olbermann, his positive Q has remained a consistent “10,” meaning 10 percent of those surveyed hold a favorable view of the liberal pundit. His negative Q, however, jumped 10 points last winter (42) from where it was last summer (32). Keep in mind that the winter score was compiled right abound the time Olbermann abruptly announced he was leaving MSNBC.

Writing for Forbes, Jeff Bercovici puts these numbers in context:

What’s perfectly clear is that Olbermann is less liked, and more disliked, than the typical TV newsman. The category average for TV news personalities is a positive Q of 14 and a negative Q of 29 [...]

Beck, meanwhile, enjoys a positive Q of 17, a number that’s well above the average in the industry. That said, his negative Q score is also above average at a whopping 48. He is loved, yes, and also despised. Now, could Beck and Olbermann’s high negative Q scores have something to do with their respective networks willingness to part with each pundit? Perhaps. For networks striving to build an audience that will stick with an evening lineup rather than a single show, hosts that stick out like sore thumbs with audiences pose an unwlecome challenge. And if both Olbermann and Beck inspire many, many more bad feelings than swooning fandom, it falls on networks to deal with it.

In any case, Beck is busily creating his own online show and focusing on expanding Mercury Radio Arts’ projects and Olbermann is set to take Countdown to Al Gore’s CurrentTV. Meaning: Each man will be able to cater to their respective fans while, perhaps, avoiding (or, again, capitalizing off of) their many (many) haters.

h/t Forbes

Photo via DailyCaller

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  • THE REAL ROYAL KING

    I’m not sure this study provides us a new reality, nor does it explain the obvious phenomenon of these two lightning rods.

  • Thelonious Funk

    My hate is better than your hate!

  • Skippy

    Oh, yes!

    Keith Olbermann has a tour to Israel this summer trying to deliver his people out of Fux.

    Because Keith Olbermann has been blessed or cursed, by nobody else but dog.

    In case you id i ots don’t notice the snark, this is what the Baboon Beck is going to do. Testify!

  • Pablo

    That said, his negative Q score is also above average at a whopping 48. He is loved, yes, and also despised. Now, could Beck and Olbermann’s high negative Q scores have something to do with their respective networks willingness to part with each pundit?

    And could it have anything to do with the very White House dumping on one of them, and several of its advisors/slash acolytes pursuing boycotts against one of them? How about a certain privacy challenged Congressman loudly waging a legislative/media jihad against one of them and a major sponsor?

    Does any of that really matter? Beck seems to be having a much more enjoyable week than either Weiner or Olbermann. He’s up to very big things, and he seems to be having a lot of fun at it. Well, for a guy who’s almost fired, anyway.

    (If nothing else, scroll to 48:45 of that video. Must see GBTV..)

  • jo hoochie

    Good (Glenn) verses Evil (Keith)

  • http://www.facebook.com/people/John-Murphy/1100644050 John Murphy

    How many different aliases did TRRK vote under is the real question .

  • Pablo

    Skippy said:
    In case you id i ots don’t notice the snark, this is what the Baboon Beck is going to do. Testify!

    Yes! And look who’s going with him! That’s just crazy, ain’t it? A ha ha ha ha ha ha ha ha!!!!! Ha!. Ha. ha. ha

  • Skippy

    You guys need to call now.

    Those seats to the Baboon Rapture in the Land of D og are going out fast.

    Call now.

    The Baboon don’t take dollars. You have to make payments in gold or survival seeds, but you need to call now!

  • Just4thefax

    Fact: Bring back celebrity boxing. Who wouldn’t want to see it. Put Coulter Maddow on the ticket too.

  • Skippy

    Pablo said:
    Yes! And look who’s going with him! That’s just crazy, ain’t it? A ha ha ha ha ha ha ha ha!!!!! Ha!. Ha. ha. ha

    No. The Baboon is on a mission from dog to take as many of you m o ra n s to drink the kool aid.

    Can I sing you up, Pebbles? I am going to need two of your major credit cards. Gold will do too.

  • Pablo

    Skippy said:
    The Baboon don’t take dollars.

    You mean Beck? Beck doesn’t take dollars?? Aaaaahahaha. Ha. ha. ha !

  • http://TheDividedStatesBlog.com Publius219

    I admit, I hate them both, and their most loyal viewers.

  • Pablo

    Skippy said:
    No. The Baboon is on a mission from dog to take as many of you m o ra n s to drink the kool aid.

    Can I sing you up, Pebbles? I am going to need two of your major credit cards. Gold will do too.

    Oh, I’m sorry, sweetie, but I wouldn’t let you pick up the dog crap in my yard, let alone give you any money. Would you like a cookie? How about a nice pudding cup?

  • Glackin

    Alex, who is the idiot who paid good money to find this out?
    This is like the Congressional junkets to study “unAmerican behavior” on the topless beaches of the Riviera.

  • THE REAL ROYAL KING

    Glackin said:
    Alex, who is the idiot who paid good money to find this out?
    This is like the Congressional junkets to study “unAmerican behavior” on the topless beaches of the Riviera.

    I was proud to be asked to participate and pleased with the report.

  • THE REAL ROYAL KING

    When O’Beckerhead at long last leaves, what will become of the Lee Majors rechargeable hearing aid and Gordon Liddy shrinking dollar bill ads?

  • Skippy

    Pablo said:
    Oh, I’m sorry, sweetie, but I wouldn’t let you pick up the dog crap in my yard, let alone give you any money. Would you like a cookie? How about a nice pudding cup?

    From the mo ro n who changed his avatar into a David star with filth across.

    Good work Pebbles.

    So, are you coming on the Baboon Rapture Trick or not? You have to be stupid not to join!

  • Pablo

    Skippy said:
    From the mo ro n who changed his avatar into a David star with filth across.

    Filth? Don’t be silly. It’s joyful! Don’t you love a good “Underdog triumphs against impossible odds” stories? I do.

  • seek

    Get a life people. Your hate on for Beck is old and lame. The man has done nothing wrong except try to put life as we know it into perspective. The fact that he’s been right more times than wrong really galls you, but learn to live with it.

    I’ll miss his show. I didn’t watch often but the ones I caught, I thoroughly enjoyed. He has to have the best research team on t.v.

    So, what’s going to happen to all the hates come July? Have you got your next “target” all picked out? Have your talking points been issued yet? Please,,,,inquiring minds want to know.

  • jerrybobphil

    I don’t think people even think of Olbermann anymore out of sight out of mind. The same will happen to Glenn Beck when he’s off the air.

  • writer

    The difference is, being the caring and sensitive side, the left is incapable of actually hating anyone.

  • THE REAL ROYAL KING

    jerrybobphil said:
    I don’t think people even think of Olbermann anymore out of sight out of mind. The same will happen to Glenn Beck when he’s off the air.

    But, O’Beckerhead is going to be working on “special projects” for FOX “News”.

  • Rivermont

    It took a survey to determine that!

  • jo hoochie

    Skippy said:
    You guys need to call now. Those seats to the Baboon Rapture in the Land of D og are going out fast. Call now. The Baboon don’t take dollars. You have to make payments in gold or survival seeds, but you need to call now!

    Who are you going to call if Glenn is Right? What can you give up to stay alive if this country goes down the tubes? How much are you putting back just in case. And what do you have to lose if you save up, buy gold, survival seeds. Nothing. If Glenn is wrong won’t you be ahead and can enjoy life even more. Make fun, hate him and anyone who might believe Glenn knows a little something. He might not be 100% right all the time but he does have a point.

    seek said:
    Get a life people. Your hate on for Beck is old and lame. The man has done nothing wrong except try to put life as we know it into perspective. The fact that he’s been right more times than wrong really galls you, but learn to live with it. I’ll miss his show. I didn’t watch often but the ones I caught, I thoroughly enjoyed. He has to have the best research team on t.v. So, what’s going to happen to all the hates come July? Have you got your next “target” all picked out? Have your talking points been issued yet? Please,,,,inquiring minds want to know.

    I agree with you seek!! Say what they want to about the man, but he has been right more than wrong. I had rather be informed as what Might happen than to have my head in the sand and see nothing.

  • jerrybobphil

    THE REAL ROYAL KING said:
    But, O’Beckerhead is going to be working on “special projects” for FOX “News”.

    O’Beckerhead what our you ten years old? You come across just as bad as the people you whine about.

  • Jerps

    There will always be a chunk of the population that enjoys hating the other side than loving their own. Just seems like when something big happens, like the Giffords shooting, that chunk of the Left wants to make it a right-wing gunman following Palin’s orders minutes after the news broke, or when OBL was shot, their first thought wasn’t “I’m proud to be an American” or “We got him!” it was “Suck it, Right!” Fortunately the chunk that doesn’t engage in that is bigger than the chunk that does.

  • Pablo

    jerrybobphil said:
    I don’t think people even think of Olbermann anymore out of sight out of mind. The same will happen to Glenn Beck when he’s off the air.

    Could be. But Beck isn’t going off the air anytime in the near future.

  • seek

    You silly goose – you just ruined jerry’s day! lol

  • http://www.facebook.com/people/Thorkil-Kowalski-Vrge/566276352 Thorkil Kowalski Værge

    AlexAlvarez said:
    Now, could Beck and Olbermann’s high negative Q scores have something to do with their respective networks willingness to part with each pundit? Perhaps. For networks striving to build an audience that will stick with an evening lineup rather than a single show, hosts that stick out like sore thumbs with audiences pose an unwlecome challenge. And if both Olbermann and Beck inspire many, many more bad feelings than swooning fandom, it falls on networks to deal with it.l

    Interesting analysis!

  • THE REAL ROYAL KING

    Pablo said:
    Could be. But Beck isn’t going off the air anytime in the near future.

    Actually, he is. 30 June.

  • BarneyFranken

    I think Olbermann’s “hate” numbers are so low because he has made himself irrelevant.

    I dont even know what channel currenttv is on my cable- if I have it.

    Beck on the other hand is still on the radio 3 hours a day- and being just on radio certainly didnt hurt Rush’s career.

  • Pablo

    THE REAL ROYAL KING said:
    Actually, he is. 30 June.

    No, he’ll still be on the air 3 hours a day. At least until he starts doing 5 hours a day.

  • Joepalooka

    Strident Right = Limbaugh, Hannity
    Strident Left = Olberman, Maddow

    Right = O’Reilly
    Left = Matthews

    Center Right = Scarborough
    Center Left = (doesn’t exist)

    Beck is a NUT. Someone that previously only filled the same meaningless slot as “Ed” but now, on the radar, is exposed for the nut job he is.

  • seek

    Scarborough – centre left (please take him – we don’t want him)

  • WillP

    This is well-established information at Fox and MSNBC. Provide political commentary that supports either a right wing or left wing narrative, bu that does not go off the deep end. As we all know, both Glenn Beck and Keith Olbermann could become too extreme and acerbic in their actions. I’ll tell you something very interesting it is that Roger Ailes is seeking to hire Hillary Clinton after her departure from the State Department. Most Americans see Fox News as the media arm of the Republican National Committee. Every show is hosted by a conservative even the putative news shows endorse conservative ideas. He desperately does not want this brand as the mouthpiece of the Republican Party. He wants America to views Fox News as mainstream even if its pushing a right wing perspective. That’s a very hard act, but expect to him to hire more marquee democrats in the future in the effort to appear less partisan.

  • The Voice of Reason

    Many people are programmed to hate the other side and people on it, and love theirs while they are mindless sheep to it.

  • J Baustian

    THE REAL ROYAL KING said:
    I’m not sure this study provides us a new reality, nor does it explain the obvious phenomenon of these two lightning rods.

    Anyone who has spent much at all on the Mediaite website could have determined the exact results of this survey.

    As for what good it will do… the lesson here is not to hire Olbermann or his clones if you are trying to attract conservative viewers or listeners, and not hire Beck or anyone like Beck if you want to appeal to lefties.

    Contact me for an address where you may send my fee.

  • seek

    WillP said:
    This is well-established information at Fox and MSNBC. Provide political commentary that supports either a right wing or left wing narrative, bu that does not go off the deep end. As we all know, both Glenn Beck and Keith Olbermann could become too extreme and acerbic in their actions. I’ll tell you something very interesting it is that Roger Ailes is seeking to hire Hillary Clinton after her departure from the State Department. Most Americans see Fox News as the media arm of the Republican National Committee. Every show is hosted by a conservative even the putative news shows endorse conservative ideas. He desperately does not want this brand as the mouthpiece of the Republican Party. He wants America to views Fox News as mainstream even if its pushing a right wing perspective. That’s a very hard act, but expect to him to hire more marquee democrats in the future in the effort to appear less partisan.

    I’m sorry but that is just not correct. There are many liberals on Fox. Smith is very much a liberal. You have no idea what Baier is. Martha is liberal. Geraldo is liberal, just to name a few. So, therefore the rest of your argument is incorrect.

  • THE REAL ROYAL KING

    BarneyFranken said:
    I think Olbermann’s “hate” numbers are so low because he has made himself irrelevant.

    I dont even know what channel currenttv is on my cable- if I have it.

    Beck on the other hand is still on the radio 3 hours a day- and being just on radio certainly didnt hurt Rush’s career.

    I forget about the radio show. It’s still such an amazement to me that people will be in a car or in their homes or offices with a radio and listen to such clatter and gibberish. With all of the jazz and classical options at your fingertips, this seems practically deviant to me. Of course, I do understand some people like the noise.

  • J Baustian

    writer said:
    The difference is, being the caring and sensitive side, the left is incapable of actually hating anyone.

    For being so caring and sensitive, they sure are experts at character assassination.

  • bealzebubba

    THE REAL ROYAL KING said:
    With all of the jazz

    Off topic: smooth jazz is not real jazz…there, I said it.

  • J Baustian

    Joepalooka said:
    Strident Right = Limbaugh, Hannity
    Strident Left = Olberman, Maddow

    Right = O’Reilly
    Left = Matthews

    Center Right = Scarborough
    Center Left = (doesn’t exist)

    Beck is a NUT. Someone that previously only filled the same meaningless slot as “Ed” but now, on the radar, is exposed for the nut job he is.

    Actually, I think Chris Matthews is the only one who is really nuts. You may love or hate Beck or Olbermann — and I really hate Olbermann — but Matthews is the one who can be diagnosed as a wack-job, clinically speaking.

  • Jerps

    Would you call Jon Stewart Center Left or just Left?

  • Rivermont

    They are loved my millions and hated by billions.

  • Steve_27

    Beck will go down as one of the best and brightest, with forsight and courage to talk about basic problems our leaders cant or wont. Olberman will go down as material in future Ann Coulture best sellers. There is no comparison. No one is ever right all of the time but beck is as close to it as possible. Olberman is a whining liberal A$$HOLE! Again, there is no comparison.

  • lazzzlo

    bealzebubba said:
    Off topic: smooth jazz is not real jazz…there, I said it.

    That’s an understatement. If anyone tells you smotth jazz is real jazz, just laugh at them and walk away. It’s just not worth any explanation.

  • lazzzlo

    smotth or smooth ;) Where’s that edit button?

  • BOMBSHELL

    Survey Suggests That People Love To Hate Glenn Beck And Keith Olbermann

    What is important here are the reasons for the “hatred.”

  • http://sharethisurlaboutglennbeck.com/ GlennBeckReview

    Hatred for someone like Beck is too strong of a word. The contempt for Mr. Beck is explained in detail in a manner that even his supporters can understand. What is impressive about Mr. Beck is his genius for propaganda, specifically to CONvice people that he’s telling the “truth,” even as he lies through his teeth.

    When his supporters are accused of being ignorant, it is because Beck says things that mildly well-informed people know is bulldung. You don’t have to fact-check Beck to know that he’s lying about certain things, but the more you check his facts, the more distortions, lies and smears you can discover.

    Sure, Beck is a reactionary; and that is his Constitutionally protected right. Well, so is Ron Paul; but the difference is that Paul is honest and consistent with his principles where Beck is dishonest and profoundly hypocritical about his supposed principles. When someone steps on their own stated principles as often as Beck, then you’re dealing with a fraud, a money-grubbing con man who understands very well how to extract money from his gullible followers, the Republican base.

  • The Rock

    seek said:
    Scarborough – centre left (please take him – we don’t want him)

    Joe Scarborough isn’t center left he is moderate conservative like myself there is nothing wrong with being a centerist or moderate. You’re one of those that believes in RINOS which there is no RINOS as that is made up from far right. So you’re wrong about Joe Scarborough.

  • The Rock

    Steve_27 said:
    Beck will go down as one of the best and brightest, with forsight and courage to talk about basic problems our leaders cant or wont. Olberman will go down as material in future Ann Coulture best sellers. There is no comparison. No one is ever right all of the time but beck is as close to it as possible. Olberman is a whining liberal A$$HOLE! Again, there is no comparison.

    I agree about Keith Suckermann but your wrong on Beck who is nut and wackjob just like Keith which is a fact Beck isn’t right none of time other than saying it’s end of world which I don’t like those types.

  • The Rock

    seek said:
    Get a life people. Your hate on for Beck is old and lame. The man has done nothing wrong except try to put life as we know it into perspective. The fact that he’s been right more times than wrong really galls you, but learn to live with it. I’ll miss his show. I didn’t watch often but the ones I caught, I thoroughly enjoyed. He has to have the best research team on t.v. So, what’s going to happen to all the hates come July? Have you got your next “target” all picked out? Have your talking points been issued yet? Please,,,,inquiring minds want to know.

    Beck has been wrong most of the time which is fact Seek but you wouldn’t know what the truth is since Beck is nutjob just like Keith Suckermann. I can’t stand end of the world types like Beck sells and he is overtop as well can’t be taken serously which is fact Seek.

  • The Rock

    I can’t take Glenn Beck and over the top antics he can’t be taken serously since Beck is over the top and is end of the world type. I could only take Beck when he was on O’Reilly tryed to fine something else during the that seg of the show. Keith Suckermann is liar and wouldn’t know the truth just like Beck both are nuts. I only watched 5 or 10 minutes of Becks show in Jan of 09.

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