1. Mediaite
  2. Gossip Cop
  3. Geekosystem
  4. Styleite
  5. SportsGrid
  6. The Mary Sue
  7. The Jane Dough
  8. The Braiser
Advertisement

Glenn Beck Is Heading Online, Announces New Two-Hour, Subscription-Based Show

video
» 46 comments

Despite his distaste for Facebook and Google, it’s been clear for a while that Glenn Beck sees the writing on the wall-post; the Internet is the future. Last night, the New York Times got an exclusive scoop on what his part of the future will look like. The rumors have been confirmed. Beck will be starting a “live streaming video network” called GBTV and will continue to have a daily show. Only now, it will be two hours long and viewers will be paying him monthly subscriptions instead of sending the money to the cable company.

From the New York Times:

On Tuesday, Mr. Beck will announce a first-of-its-kind effort to take a popular — but also fiercely polarizing — television show and turn it into its own subscription enterprise. It is an adaptation of the business models of both HBO and Netflix for one man’s personal brand — and a huge risk, as he and his staff members acknowledged in interviews in recent days.

‘I think we might be a little early,’ Mr. Beck said of his plan for the Internet network, called GBTV, which will cost $5 to $10. ‘But I’d rather be ahead of the pack than part of it.’

Throughout the article, Beck talks at length about “leading the pack” into the future and while this might all be boiler plate marketing talk for someone starting a new brand, there are a few hints he may be accurate. What intrigues this writer the most is the insinuations that GBTV won’t just be focusing on political talk shows. While it will feature contributions from the likes of S.E. Cupp, who currently hosts a show on Beck’s current Insider Extreme network (which now seems like an embryonic forebear), there’s an interesting quote where Beck promises that GBTV will feature something for fans of The Daily Show and 24. Does this just mean that Beck is going to be filling that extra hour with more jokes and a loud ticking clock or is GBTV going to become a full-fledged network with comedy and action shows all going directly to paid subscribers on their computers?

The article compares the new business model to that of HBO’s, what with its subscribers, but it seems Beck may be heading towards the same future as that network’s HBO Go platform. While HBO Go seems mostly as a way to combat Netflix (we’ve got streaming, but you still have to subscribe to us!), I’ve felt for a while (and not without reason) that it could be a big step towards a time when television viewers subscribe to networks themselves instead of having to pay for huge packages from the cable company with hundreds of channels they don’t want. It’s seems natural to me that this would be the next advance of the “exactly what I want, when I want it” digital revolution.

If Beck really is making a TV network that is separate from the cable company system (and, seriously, the difference between computer and television is going to be nothing more than screen-size soon), then this new venture may actually be as forward-thinking and revolutionary as all the marketing talk makes it sound.

GBTV is live as of today while Beck’s new show won’t premiere till September, a couple months after Beck’s Fox News show ends. GBTV’s president for programming will be Joel Cheatwood whom, if you’ll remember, Beck who formerly worked at Fox News.

Read the full New York Times article here. More information about GBTV, including the full press release, is at GlennBeck.com. That site also features a (slightly goofy) promo for the network which we’ve embedded below:

Follow us on Twitter.

Sign up for Mediaite's daily newsletter.

Email Twitter Facebook Digg Reddit Stumble Upon Yahoo Buzz LinkedIn Tumblr Delicious
  • Thelonious Funk

    Money, eh? He already priced me out.

  • Yukon Jack

    For those, whose entire life is spent on two closely related ambitions: Envying the successful and freeloading from the government, this will be a hard pill to swallow.

    Here is a formally uneducated, but magnificently self-educated man, who is prone to quick tears, who can and does succeed more than most Ivy League drones, starting his own TV network, in addition to his other, already highly successful enterprises.

    Go, Glenn, we’ll miss you on FNC!

  • Just4thefax

    Fact: Well you have to have a job for sure to watch Glenn Beck.

  • Bill Huggins

    That article says he will only take gold as payment.

  • lane

    I assumed he’d go the his own cable network hybrid with a robust online channel site as well, so this is very bold. Since Oprah’s OWN is having issues, it’ll be all about the content he can attract. It’ll either be a huge failure or entrepreneurial game-changer. Time will tell.

  • Son of Sevenless

    Subscription my behind! Who wants to pay to listen to a Mad Man.

  • Sidhekitten

    Time to make the progressives lose what’s left of their minds. One thing I will say for Beck, he will risk. As for the “government is the only one true god” crowd, enjoy!

    Bill Huggins said:
    That article says he will only take gold as payment.

    Well ask “Li’l Tony”, I am sure he can give you all you need to know about gold or his genitals. That or Media Matters will be happy to lead you to the promised land.

  • THE REAL ROYAL KING

    Now O’Beckerhead is an official snake oil salesman!

  • Jackie_Treehorn

    Well no crap it’s pay. He’s going to take his sucker audience for every penny they have.

  • Harry Flashman

    I think there’s a Three Stooges marathon that day. I have my prioities, you know.

  • Pablo

    Jackie_Treehorn said:
    Well no crap it’s pay. He’s going to take his sucker audience for every penny they have.

    Whatever isn’t free is theft, right little proggie?

  • THE REAL ROYAL KING

    Jackie_Treehorn said:
    Well no crap it’s pay. He’s going to take his sucker audience for every penny they have.

    Alleluia!

  • THE REAL ROYAL KING

    Just4thefax said:
    Fact: Well you have to have a job for sure to watch Glenn Beck.

    Then everyone who has been watching him is going to have to go out and get one.

  • Sidhekitten

    Son of Sevenless said:
    Subscription my behind! Who wants to pay to listen to a Mad Man.

    Mad Man, hmmm? As opposed to Larry O’Socialist, Chris “It’s Wiener’s Wife’s Fault” Mathews, Ed “Laura Ingram is a Slut” Shultz, George “America Sucks and I mean to destroy it” Soros, or Barrak “Don’t Bother me, I’m golfing” Obama.

    Don’t worry, Beck does not need your money. The marketplace will decide if Beck will succeed, remember the free market, that thing that progressives despise. If no one buys, he loses everything, the option I know most progressives hope for. But if his radio subscription base is any indication, it is going to be bad news for you progressives, reality sucks and the numbers do not lie.

    Now that leaves you all with the nuclear option, that is supporting FCC’s ongoing attempt to rip the heart out of the internet. Of course, if you do agree with that option, then you might as well move to someplace that supports your viewpoint, China for example.

  • Colorado_Conservative

    Don’t listen to Beck for free…sure as heck am not going to pay to listen to him.

    I liked him when he first came on the scene but he lost me after he became a preacher and gloom and doomer.
    Also can’t stand when his two little side kicks always chime in in the back ground with their sniviley little comments.

  • Sidhekitten

    Jackie_Treehorn said:
    Well no crap it’s pay. He’s going to take his sucker audience for every penny they have.

    Well, if that person is down to it’s last ten dollars, then it’s on them.

  • Son of Sevenless

    Sidhekitten said:

    Don’t worry, Beck does not need your money. The marketplace will decide if Beck will succeed, remember the free market, that thing that progressives despise. If no one buys, he loses everything, the option I know most progressives hope for. But if his radio subscription base is any indication, it is going to be bad news for you progressives, reality sucks and the numbers do not lie.

    The same market place that made Fox dump him. He didn’t make the Demo, the people who were watching his were not in the demo range, so his high ratings was futile.

  • WillP

    Glenn Beck cares so much about his loyal followers who are having to struggle during the recession that you can now watch his show online that is if you are willing to fork out some hard earned cash to fill his fat millionaire wallet.

  • Emma

    Forget those dang survival seeds, give Beck your extra cash!

  • Bill Huggins

    Sidhekitten said:
    Time to make the progressives lose what’s left of their minds. One thing I will say for Beck, he will risk. As for the “government is the only one true god” crowd, enjoy!

    Well ask “Li’l Tony”, I am sure he can give you all you need to know about gold or his genitals. That or Media Matters will be happy to lead you to the promised land.

    Huh? We speak English on this blog.

  • THE REAL ROYAL KING

    So does this mean I will have to access O’Beckerhead on the “Internet” tab from 1 July onward, and, if so, does he retain the name O’Beckerhead? Except, of course, when he is working on “special projects” for Mr. Ailes and FOX “News” ….

  • Agnus

    The ONLY reason Beck ever had an audience in the first place is because his show was FREE.

    FOX “news” is part of any basic cable of tv dish contract, you don’t have to pay any extra for as you do with MSNBC, the Comedy Network etc.

    NO ONE is going to PAY to watch OR listen to Glenn Beck’s lunacy.

    It’s not just Beck, folks are fed up with FOX “news” period, all of their ratings are tanking;

    According to the May Neilson ratings, The Daily Show with Jon Stewart beat the entire Fox News network in terms of total viewers. Stewart averaged 2.3 million viewers, while the Fox News prime time and day time line up averaged 1.85 million viewers.

    For the month of May 2011, “The Daily Show” averaged 2.3 million total viewers and a 1.2 P18-49 rating. Versus May 2010, “The Daily Show” grew an astounding 19% in total viewers, with incredible double-dig­it ratings growth across all key demos including P18-49 (up 21%), P18-34 ( 22%), P18-24 ( 21%), M18-34 ( 18%) and M18-24 ( 21%).

    While Stewart is on the rise, Fox News had a really, really bad May.

    Total viewership was down 10%, and Fox News lost viewers in the 25-54 demo in every prime time show.

    Bill O’Reilly was down 9%,

    Sean Hannity was down 6%,

    and Greta Van Susteren dropped 12%.

    Unless Fox News can figure out a way to attract younger viewers, they are facing a future where their audience will eventually­, literally die off.

    A 2010 survey found that the average age of the Fox News viewer is~~~ 65 years old!!

    Fox has the oldest audience on all of cable, FNC’s audience is older than The History Channel, The Hallmark Channel, and The Golf Channel!

    http://bit­.ly/iLPb3a”

  • George Sore-ohs

    Beck is going in the right direction on this. Offerings like Apple TV and Internet ready TVs and other devices that receive shows over the internet are the future.

    The only question mark is the business plan and what the market will bear. Beck might have a challenge with the $5-$10/month that he wants.

  • josecuervoisgood

    While I will not be one, GBTV should have at least some eager subscribers – Media Matters will have 86, Mediaite will have several, MSNBC will need one for each host, the Daily KOS crowd will have many I am sure as will the Huff Post contingent.

    And contrary to the claims of some (including Agnus above) FOX News, MSNBC, and the Comedy Network are all part of my basic package.

  • my dogs gone

    Got a “Seniors” discount?

  • Yukon Jack

    Son of Sevenless said:
    Subscription my behind! Who wants to pay to listen to a Mad Man.

    And yet, you probably go to the movies and pay good money to see the likes of Sean Penn, Alec Baldwin, Barbra Streisand, Rob Reiner, etc., etc.

  • Pablo

    Son of Sevenless said:
    The same market place that made Fox dump him. He didn’t make the Demo, the people who were watching his were not in the demo range, so his high ratings was futile.

    He’s the #3 program in the demo, in all of cable news, behind only O’Reilly and Hannity.

    That makes you, uh, wrong.

  • BruceGoose

    They should change the name of the “Rally to Restore Courage” to the “Rally to Get Monthly Subscriptions” because a lot of his fans are probably going to watch it on the internet.

  • Pablo

    Agnus said:
    While Stewart is on the rise, Fox News had a really, really bad May.

    Total viewership was down 10%, and Fox News lost viewers in the 25-54 demo in every prime time show.

    Bill O’Reilly was down 9%,

    Sean Hannity was down 6%,

    and Greta Van Susteren dropped 12%.

    Unless Fox News can figure out a way to attract younger viewers, they are facing a future where their audience will eventually­, literally die off.

    Yeah, it was a horrible month for Fox. They only had 8 of the top ten cable news shows, in the demo. Losing out on having #7 and #10 has got to sting.

    Beside that, the news just gets worse. In overall cable ratings, Fox News is all the way down at #5.

    Man, it’s just over, huh?

  • fallenchicken

    I think I’ll just stick with hbo. You know, I like some value for my money,

  • THE REAL ROYAL KING

    So, will there be a Smart Phone application?

  • Paul G

    I would subscribe…but I’ll prob get the highlights here or at Right Scoop

  • WillP

    Paul G said:
    I would subscribe…but I’ll prob get the highlights here or at Right Scoop

    Please don’t subscribe. There are an infinitesimal number of better ways to spend your money than to give to Glenn Beck. Glenn Beck accused Anthony Weiner last night of having no shame. Anthony Weiner may indeed have no shame, but neither does Glenn Beck who already makes between 30 and 40 million dollars a year. But, that is not enough. He is willing to make more Americans hurt so he can become just a wee bit little richer. That is absolutely shameful, reprehensible conduct too Glenn Beck.

  • http://www.facebook.com/people/Mark-Caplinger/1530802200 Mark Caplinger

    Despite the fact that Beck hates Alex Jones, he is basically copying everything AJ does. Glenn called himself a “libertarian”this morning and declared that he wants to get more young people in his audience. He also said that he will be giving equal time to ridiculing conservatives as he does liberals. He said he has spent all his money on this venture(LIE).

    I think Beck has allowed greed to get the best of him….. we shall see

  • J Baustian

    Son of Sevenless said:
    The same market place that made Fox dump him. He didn’t make the Demo, the people who were watching his were not in the demo range, so his high ratings was futile.

    A lot of changes need to happen at Fox News Channel — their viewership ought to be double or triple, because so many moderates and conservatives are not watching, and logically speaking they should be. It did not matter that Beck had more viewers than CNN and MSNBC combined — the goal post may have changed, and the targets are the kind of ratings that ESPN, USA, and the top syndicated shows pull down.

    I think afternoon cable news viewers really want mostly news with just a bit of balanced opinion — not the daily graduate seminar that was Beck’s standard fare.

    So, something not quite like Special Report with Bret Baier, or Fox Report with Shepard Smith. In fact, I think a 2-hour show that replaces Your World with Neil Cavuto, but includes segments with Cavuto, might work. News from around the world, a business roundup, sports, weather, interview segments. Not partisan, but often telling the stories that the other media are ignoring. Are you listening, Roger?

    As for Glenn, he will do just fine. I suspect he’ll still appear on FNC as a frequent guest. And even if his gross income declines a bit, he will get to keep more of it instead of handing over a big chunk to NY State and NY City.

  • Pablo

    WillP said:
    He is willing to make more Americans hurt so he can become just a wee bit little richer. That is absolutely shameful, reprehensible conduct too Glenn Beck.

    So, you don’t like capitalism? You think it’s bad when people spend their money where they want to spend it?

    What do you think about Hollywood?

  • Pablo

    THE REAL ROYAL KING said:
    So, will there be a Smart Phone application?

    Apparently, the new platform was designed by MLB Advanced Media, and it’s very similar to what they use for MLB.com subscribers. So, yes.

  • Michael_T

    What’s up with O’Reilly, Hannity and Beck requiring paid subscriptions to access certain content on their websites?

    It reminds me of having to purchase a ticket to attend a local boat (or auto) show so I can spend my hard earned money to buy what they’re selling.

    It not only gives the appearance of being just a tad bit too greedy. But it also makes them appear somewhat arrogant to expect a mass audience to pay for their over-hyped website access.

  • http://none pyrope

    Michael_T said:
    What’s up with O’Reilly, Hannity and Beck requiring paid subscriptions to access certain content on their websites?

    There’s no such thing as “free.” No matter what you have, someone, somewhere has paid for it.

    As for “expecting someone to pay for something” is concerned, unlike NPR and “Pubic Television” I have to pay for it whether I listen to/watch it or not. I am being robbed…and so are YOU!

  • http://none pyrope

    THE REAL ROYAL KING said:
    Now O’Beckerhead is an official snake oil salesman!

    No, he is NOT Bill Maher.

  • http://none pyrope

    josecuervoisgood said:
    And contrary to the claims of some (including Agnus above) FOX News, MSNBC, and the Comedy Network are all part of my basic package.

    Yeah, mine too, but I get tired of paying for so many channels I never watch. I wouldn’t watch MSLSD or Bill Maher if they paid ME to watch ‘em.

  • http://www.facebook.com/people/Thorkil-Kowalski-Vrge/566276352 Thorkil Kowalski Værge

    Exciting indeed. I used to for the Insider Extreme and I have already switched to GBTV.

    The above advertisement is a bit goofy, yes. The pictures are excellent but there is way to much talk, too much information. As if it is infected GB’s ADHD.

  • http://sharethisurlaboutglennbeck.com/ GlennBeckReview

    Getting Beck off the television is the best thing that can happen to American. Glenn Beck’s reactionary, yellow propaganda has only stupified his followers and made the effort of fixing the country’s problems far more difficult.

    July 1st will be a great day for America. It’s doubtful that Beck will acquire many more gullible and ignorant supporters from his little corner of irrelevance on the Internet. Even GBTB is a lie! It’s not television: it’s more Glenn Beck Me Tube. All Glenn Beck, some of the time. He may thrive from his corner online, but having Americans be forced to pay for his propaganda will decrease the likelihood that his influence will grow. There are only so many stupid reactionaries who a gullible enough to fall for his dry-drunken style, false narratives.

    Of course, Mediaite has become the playground for many ignorant reactionaries, and that’s too bad. It used to be fun to comment here, but the comment section has become dominated by the troglodytes.

  • http://sharethisurlaboutglennbeck.com/ GlennBeckReview

    Getting Beck off the television is the best thing that can happen to American. Glenn Beck’s reactionary, yellow propaganda has only stupified his followers and made the effort of fixing the country’s problems far more difficult.

    July 1st will be a great day for America. It’s doubtful that Beck will acquire many more gullible and ignorant supporters from his little corner of irrelevance on the Internet. Even GBTV is a lie! It’s not television: it’s more Glenn Beck Me Tube. All Glenn Beck, some of the time. He may thrive from his corner online, but having Americans be forced to pay for his propaganda will decrease the likelihood that his influence will grow. There are only so many stupid reactionaries who a gullible enough to fall for his dry-drunken style, false narratives.

    Of course, Mediaite has become the playground for many ignorant reactionaries, and that’s too bad. It used to be fun to comment here, but the comment section has become dominated by the troglodytes.

  • Brandident82

    It’s pathetic to hear all of you libs crying over capitalism. ” Glenn Beck who already makes between 30 and 40 million dollars a year. But, that is not enough.”…. SHUT YOUR PIE HOLE! If getting rich is so bad, then why is it ok for movie starts and sports starts to make that? Capitalism is AWESOME!!! Glenn Beck is awesome. I’d rather support motivated individuals than whiney cry babies that just want the government to take care of them. Or those who believe it’s ok to take what someone else has earned and it give it to someone else. That right there is shameful. 

  • Brandident82

    Glenn Beck is AWESOME, and people like you suck. There’s no other way to put it. You call others ignorant, but I’m sure if you looked it up in the dictionary, you’d see a picture of yourself. You’re just another libtard sheep who believes the lies of the left. And Obama is one of the suckiest presidents we have EVER had. He’ll be voted out this next election.

© 2012 Mediaite, LLC | About Us | Advertise | Newsletter | Jobs | Privacy | User Agreement | Disclaimer | Power Grid FAQ | Contact | Archives | RSS RSS
Dan Abrams, Founder | Power Grid by Sound Strategies | Hosting by Datagram