Cable news ratings, May 12, 2011:
•With a high-profile trip to North Korea, Fox’s Greta Van Susteren reported live from the notoriously secretive country Thursday night, but On the Record still felt pressure from CNN’s Anderson Cooper, who closed within 63,000 viewers in the key 25-54 demographic. Van Susteren, with 384,000 viewers, stayed at number one for the hour, but Cooper was a close second (321,000), MSNBC’s Ed Schultz slipped further behind with 228,000. Among total viewers, Fox remains far ahead, with 1,652,000 viewers to CNN’s 939,000.
•At 9 p.m., another tight race pits Fox’s Sean Hannity against MSNBC’s Rachel Maddow. Hannity, who has traditionally had one of the highest-rated shows in cable news, led Maddow by fewer than 100,000 viewers 25-54 Thursday. Hannity had an average of 448,000 viewers in the demo (still the second highest rated show on Fox News for the night), but Maddow was close behind with 357,000 (the highest-rated show on either MSNBC or CNN for the night).
Here’s the full scoreboard:
| TV NEWS RATINGS: 25-54 DEMOGRAPHIC (L +SD) | ||||
| 5 pm | Beck 397 | Blitzer 152 | Matthews 148 | Special 51 |
| 6 pm | Baier 316 | Blitzer 141 | Live 144 | Prime 57 |
| 7 pm | Shep 300 | King, USA 167 | Matthews 199 | Issues 124 |
| 8 pm | O’Reilly 576 | InTheArena 142 | O’Donnell 248 | Grace 122 |
| 9 pm | Hannity 448 | Morgan 246 | Maddow 357 | DrDrew 85 |
| 10 pm | Van Susteren 384 | Cooper 321 | Schultz 228 | Behar 81 |
| 11 pm | O’Reilly 338 | Cooper 271 | O’Donnell 150 | Showbiz 83 |
| TOTAL DAY | 269 | 176 | 146 | 88 |
| PRIME TIME | 469 | 236 | 278 | 96 |
| Data by Nielsen Media Research. Live and same day (DVR) data. | ||||
| TV NEWS RATINGS: TOTAL VIEWERS (L +SD) | ||||
| 5 pm | Beck 1666 | Blitzer 584 | Matthews 678 | Showbiz 192 |
| 6 pm | Baier 1709 | Blitzer 579 | Live 609 | Prime 302 |
| 7 pm | Shep 1490 | King, USA 445 | Matthews 638 | Issues 452 |
| 8 pm | O’Reilly 2610 | InTheArena 498 | O’Donnell 939 | Grace 598 |
| 9 pm | Hannity 1966 | Morgan 790 | Maddow 1160 | DrDrew 338 |
| 10 pm | Van Susteren 1652 | Cooper 939 | Schultz 884 | Behar 300 |
| 11 pm | O’Reilly 1322 | Cooper 550 | O’Donnell 463 | Showbiz 196 |
| TOTAL DAY | 1238 | 510 | 497 | 239 |
| PRIME TIME | 2076 | 742 | 996 | 403 |
| Data by Nielsen Media Research. Live and same day (DVR) data | ||||