Despite it being 2013 and fears about miscegenation being largely a thing of the very distant past, the Internet’s worst trolls somehow manage to cause controversy over something as innocuous as a Cheerios commercial featuring a fictional interracial couple and their adorable daughter.
The popular cereal brand posted a new commercial to their YouTube page on Tuesday, and it has since garnered more than 265,000 views, but not without a hefty share of vitriolic, “racist” comments aimed at the company for its portrayal of a multi-race family.
Tim Nudd at AdWeek reported that the ad, developed by New York agency Saatchi & Saatchi, could easily be interpreted as a “political statement” by those who not in tune with the fact that hundreds of thousands of American couples are interracial. He noted that, as a result, the YouTube comment section “predictably has devolved into an endless flame war, with references to Nazis, ‘troglodytes’ and ‘racial genocide.'”
“At what point will an ad like this just seem normal?” Nudd asked.
Apparently not right now — Cheerios closed down and scrubbed the comments section. Perhaps that’s for the best, so the rest of us do not have to deal with the forehead-smackery that is reading the sort of conversations Nudd’s reporting suggests existed on the page.
Watch the ad below, via Cheerios:
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