On Cinco De Mayo weekend in Las Vegas, the two most prominent Mexican boxers of their generation will meet in a highly-anticipated, already sold-out showdown. But prior to their face-off in the ring, the fighters have joined forces to unite against a common opponent: President Donald Trump
In advance of their May 6 bout, Saul “Canelo” Alvarez and Julio Caesar Chavez Jr. are appearing together in an ad that’s sure to get people talking. In it, the two Mexican boxers are seen bursting through a concrete wall, purportedly Donald Trump‘s proposed border wall.
This campaign gained national attention earlier this week in a NY Times article penned by Maggie Haberman.
Mediaite has an exclusive first look at the ad, which, per a New York Times report, is slated to air on DIRECTV and Dish Network.
Oscar De La Hoya, the famous Mexican-American retired boxer who now serves as the CEO of Golden Boy Promotions — which promotes Alvarez — conceived the 45 second spot. In an interview with the Times, De La Hoya confirmed that he was targeting Trump.
“The idea of a wall was a direct hit to Donald Trump,” De La Hoya said. “Obviously, given what’s taking place, and given the comments that Trump has made had really impacted many people and have rubbed many people the wrong way.”
[featured image via screengrab]
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