Jimmy Kimmel Unveils His Secret Weapon for Emmy Pitch Ad – Donald Trump

Jimmy Kimmel has turned one of his loudest critics into the star of his latest Emmy campaign, deploying President Donald Trump’s years-long barrage of insults against him as an unlikely, and decidedly backhanded, pitch for one of TV’s biggest prizes.

The late-night host broke his summer hiatus on Tuesday to share his Emmy ad on Instagram, dispensing with the usual highlight reel of celebrity interviews and monologues to instead stitch together Trump’s repeated attacks on him as final-round Emmy voting gets underway.

The montage races through some of Trump’s most blistering assessments of Kimmel, who has remained a persistent target of the president. Throughout the video, Trump can be heard branding the host “no talent” and railing against his “very bad ratings.”

“His ratings are terrible. He shouldn’t be on television,” the president says at one point in the montage.

“He’s the worst host in the history of the Academy Awards,” Trump says in another.

Trump also blasts Kimmel as “a whack job,” “a dope,” and “stupid Jimmy Kimmel” alongside his repeated demands that ABC and its parent company Disney dump the host, before pinging multiple Truth Social rants by Trump about the show.

The video eventually turns the president’s fixation into the punchline, cutting together a rapid-fire sequence of Trump repeatedly invoking his the host’s name: “Jimmy Kimmel. Jimmy Kimmel. Jimmy Kimmel. Jimmy Kimmel.”

It closes on an older Trump remark that the show repurposes as perhaps the most unconventional Emmy endorsement of all.

“If I can’t beat out Jimmy Kimmel in terms of talent, then I don’t think I should be president,” Trump says, as a double-edged “For Your Consideration” title appears beside him.

The video landed as final-round Emmy voting opened Monday, with Jimmy Kimmel Live! entering the contest with a show-record six nominations, including Outstanding Variety Series and Writing for a Variety Series after a season that saw ABC briefly suspending Kimmel’s show last September.

Final-round voting runs through August 26, with the 78th Emmy Awards slated for September 14.

New: The Mediaite One-Sheet "Newsletter of Newsletters"
Your daily summary and analysis of what the many, many media newsletters are saying and reporting. Subscribe now!