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David Axelrod: Media Focuses On Health Care ‘Sideshow,’ Not Enough Substance

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by Tommy Christopher | 11:08 pm, March 22nd, 2010

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It was a hectic briefing room today following the passage of the historic health care reform bill. After Robert Gibbs gave a packed briefing, Obama Administration Senior Adviser David Axelrod did a round of interviews to each of the television television networks, in which he spoke about the President’s reaction to the bill’s passage, and Republican threats to repeal it.

After that, Axelrod took a minute to talk to the mere mortals, and I asked him what the media’s health care coverage had taught the White House. This is the unedited video, which starts with Axelrod wrapping up a live shot with CNN’s Ed Henry, then taking questions from Politico’s Kendra Marr, another reporter, and then me.

At the very end of the clip you will hear Axelrod make a comment which is sure to connect on a bipartisan level. When asked how his NCAA bracket looks, he claims that its “shot to shit.” Truer words may have never been said in the history of the White House press room.

David Axelrod, Ed Henry, Health Care, Health Care Reform, Kendra Marr, Robert Gibbs

http://www.sailrabbits.com Magister

“One lens”? Does that mean that they may start putting increased emphasis on others?

Personally, I think the summit and the Republican caucus Q&A served the administration better than most everything else in their media strategy. It helped them connect directly with their base, which motivated their voters to some extent and though the opposition party might not give them the same opportunities anytime soon, the blanket, unfiltered coverage could be something with which they’d like to do more.
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