Thursday Cable Ratings: MSNBC Tops Fox in Prime Time Demo for First Time in Over a Year

For the first time in more than a year, MSNBC had higher overall prime time ratings in the 25-54 demo than Fox News last night. Demo victories from Chris Matthews, Rachel Maddow and Lawrence O’Donnell helped MSNBC to an average of 348K in the demo, beating Fox’s 311K. The O’Reilly Factor beat All In with Chris Hayes at 8pm, but by only 3K viewers.

Fox was still #1 in total viewers, beating MSNBC 2.157M to 1.143M. Bill O’Reilly was #1 in total viewers for all of cable news with 2.794M, while Maddow was #1 on MSNBC with 1.384M.

Here are the rest of your Thursday ratings:

TV NEWS RATINGS: 25-54 DEMOGRAPHIC (L +SD)
6 – 9 am	Fox & Friends  273	New Day  67	Morning Joe  110	Express  134
5 pm	The Five  432	Blitzer  105	Schultz  208	WWYD  53
6 pm	Baier  356	Blitzer/Crossfire  140/168	Sharpton  256	WWYD  123
7 pm	Van Susteren  225	Burnett  99	Matthews  265	Velez-Mitchell  137
8 pm	O’Reilly  313	Cooper  174	Hayes  310	Grace  193
9 pm	Kelly  346	CNN Films  323	Maddow  399	Dr. Drew  148
10 pm	Hannity  271	CNN Films  255	O’Donnell  332	50 States  83
11 pm	O’Reilly  239	CNN Films  151	Hayes  171	50 States  78
PRIME TIME	311	250	348	141
Data by Nielsen Media Research. Live and same day (DVR) data.

TV NEWS RATINGS: TOTAL VIEWERS (L +SD)
6 – 9 am	Fox & Friends  1.166	New Day  175	Morning Joe  399	Express  251
5 pm	The Five  2.418	Blitzer  457	Schultz  617	WWYD  117
6 pm	Baier  2.349	Blitzer/Crossfire  463/421	Sharpton  773	WWYD  202
7 pm	Van Susteren  1.822	Burnett  339	Matthews  1.029	Velez-Mitchell  285
8 pm	O’Reilly  2.794	Cooper  602	Hayes  1.001	Grace  408
9 pm	Kelly  2.338	CNN Films  793	Maddow  1.384	Dr. Drew  325
10 pm	Hannity  1.320	CNN Films  609	O’Donnell  1.042	50 States  151
11 pm	O’Reilly  995	CNN Films  361	Hayes  444	50 States  146
PRIME TIME	2.157	668	1.143	295
Data by Nielsen Media Research. Live and same day (DVR) data