CNN Spokesman Throws Shade at MSNBC’s New Digital Platform ‘Shift’


On Monday morning, MSNBC announced a bold new digital initiative called “Shift” that will feature niche-specific online video programs from hosts like Luke Russert, Krystal Ball and more that is evidently designed to capitalize on the viewing habits of a younger demographic. As he made clear on Twitter, CNN spokesman Matt Dornic is not impressed:

When Capital New York’s Alex Weprin pointed out the Ronan Farrow’s daytime show is still on the air 10 months after its launch, Dornic replied:

Below is the full rundown of planned programming for Shift:

“The Briefing,” hosted by Luke Russert
Political program running Mondays and Fridays

“Code Forward,” in partnership with Re/Code
New technologies issues program

“Changing America,” Maria Teresa Kumar
Immigration program

“Greenhouse,” hosted by Tony Dokoupil
Living “green” program

“Left Field,” host not yet determined
Sports program

“Krystal Clear,” hosted by Krystal Ball (“The Cycle”)
Spotlighting issues relevant to young women

“Nerding Out,” hosted by Dorian Warren
Exploring political policies and strategies

“Out There,” hosted by Thomas Roberts (“Way Too Early”)
Spotlighting issues relevant to the LGBTQ community

“Reporters Notebook,” hosted by Beth Fouhy
MSNBC reporters present the story behind their stories

“Roadmap,” hosted by Ayman Mohyeldin
Breaking down complicated stories

“So Popular!” hosted by Janet Mock
Pop culture program

“Three Cents,” hosted by Josh Barro
Economics program

[Photo via screengrab]

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