21st Century Fox has decided to stop airing Fox News in the United Kingdom due to poor viewership ratings, according to CNN.
The media conglomerate released a statement confirming that their last U.K. broadcast ended on Tuesday 4:00 p.m. local time. Fox concluded that the network was geared towards American audiences, and was neither a viewership draw nor a money-maker for the Sky satellite platform.
“Fox News is focused on the U.S. market and designed for a U.S. audience and, accordingly, it averages only a few thousand viewers across the day in the U.K.,” the statement read. “We have concluded that it is not in our commercial interest to continue providing Fox News in the U.K. Sky’s customers can still enjoy a wide range of dedicated national and international news channels.”
Fox’s opinion programming has been a major source of criticism for media observers who are concerned by Rupert Murdoch‘s plans to take over the Sky News organization. Scrutiny for the merger has revolved around questions about whether Murdoch would be a “fit and proper” owner by British standards, and whether the deal would give Murdoch too much control over the political news landscape.
U.K. culture secretary Karen Bradley has been investigating the Sky-Fox deal in recent months, and she is soon expected to announce whether to clear the acquisition, or refer it to the Competition and Markets Authority (CMA) for further review.
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