Just in case you missed the media frenzy (probably because you were too busy eagerly awaiting news about Joe Biden), the third and final trailer for Star Wars: The Force Awakens will premiere during Monday Night Football tonight. Because #branding, of course.
Along with the new poster for the film formerly known as Star Wars: Episode VII, this is the second biggest piece of media the now Disney-owned franchise has had today.
— Star Wars (@starwars) October 18, 2015
Unfortunately, the third is what Gossip Cop calls an “online racial debate” about the #BoycottStarWarsVII hashtag, which is an actual thing on Twitter at the moment. That’s because @genophilia (whose handle means love of one’s own relations, kind, tribe or race) initially tweeted that the upcoming film is “anti-white propaganda.”
The presumably white male user behind the account and the hashtag, who identifies himself as being in his “early 20s” and “fed up with political correctness,” went on to tweet additional statements about The Force Awakens‘ alleged multicultural and diverse propaganda — spearheaded by the film’s direction, J.J. Abrams.
— End Cultural Marxism (@genophilia) October 19, 2015
He also retweeted tweets published by followers, supporters and trolls who happened to agree with #BoycottStarWarsVII’s basic tenets — that the new film is anti-white because it’s male lead is black, it’s main lead is a woman, and many of the other new characters are neither white or male. As for the original trilogy’s beloved figures, they’re all relegated to the background, and this apparently has the “true” Star Wars fans fuming online. Luckily, Twitter caught on to the hashtag and quickly overturned it.
— THE STUDIO EXEC (@studioexec1) October 19, 2015
I see white racist nerds launched #BoycottStarWarsVII due to its diverse cast. I’ll buy 5 tickets for one lucky person. RT to enter.
— Charles Clymer (@cmclymer) October 19, 2015
Hell, Jamie Broadnax of Black Girl Nerds smartly jumped on the otherwise terrible hashtag to promote a new Star Wars comic focused entirely on Lando Calrissian, a prominent black character from the original trilogy played by Billy Dee Williams.
Have a tip we should know? [email protected]