Weekend cable news ratings are typically lower than during the week, but the “dead zone” has its own set of power players that regularly compete for the coveted Nielsen numbers. On any given Sunday during primetime 5-11pm hours, you might find the usual mix of special reports, repeats of Fox News Sunday and Huckabee, CNN’s new travel show Parts Unknown, or MSNBC’s newly-moved The Ed Show.
But this past Sunday, an unusual victor reigned supreme in primetime average viewership. It was a repeat airing of a John Stossel Fox News newsmagazine special that originally aired in March.
Racking up a average viewership of 760k, Stossel’s “Myths, Lies, and Complete Stupidity” special beat out all other cable news programming for the evening in that category. That viewership figure handily beat his timeslot competitors in CNN Newsroom (278k) and MSNBC’s Ed Show (212k).
Stossel’s next-highest competitors in avg. viewership were the 6p re-air of Fox News Sunday (747k), and the Bill O’Reilly special report at 8p (742k).
Just goes to show that while weekday primetime ratings tend to move in a relatively predictable pattern, weekend ratings — Sunday, especially — are not so easily foreseen.
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