As Bloomberg Adds BusinessWeek, Bloomberg TV Evolves As Well


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liu_10-12The news last night that Bloomberg had purchased BusinessWeek magazine has put the gigantic media company back in the spotlight. The impact may be seen on Bloomberg TV as well, which competes now with industry leader CNBC and two-year-old Fox Business Network.

But while Fox Business Network is adding new, and controversial, faces to the channel, Bloomberg TV is beefing up as it prepares for Fall as well, on-air and beyond.

“I think we’re moving on a number of fronts,” U.S. head of Bloomberg TV operations David Rhodes told Mediaite earlier this week. “We have a number of new people in here on and off the air. We’re building a team, and I think we’re going to continue building it.”

The newest member of the larger team is BusinessWeek. “We’re very excited about the possibilities from having such a great brand within Bloomberg,” he said

The young exec knows about great brands – before joining Bloomberg TV late last year he was a high level executive at Fox News. Since he’s come over, the network has added on-air talent, like former CNBC anchor Margaret Brennan, off-air talent, and the network debuted a modernized look last week.

Also new is the channel’s prime time, which features repeats of Charlie Rose’s show at 8pm and 10pmET.

>>> NEXT: Which big interview does Bloomberg TV have tomorrow?

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Obama’s Final Push On Health Care To Democratic Caucus On Capitol Hill

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President Barack Obama spoke in the conference hall of the Capitol today about the health care reform bill which is coming close to meeting enough votes to pass in the House of Representatives, which earlier today decided not use the "deem and pass" strategy to railroad the bill through Congress. "I know this is a tough vote for some of you," said our president, adding "Don't do it for Nancy Pelosi, or Harry Reid, or me. Do It for the American People." Pay attention folks, this speech is definitely one for the history books.

Rep. John Boehner: “This Health Care Bill Will Ruin Our Country”

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As news of the Democrats dropping the "deem and pass" in favor of separate votes in the Senate, the hours are inching closer to a time when we might have a conclusive health care reform bill passed in this country. At this point it's hard not to have an opinion about a bill that will require Americans to either buy health insurance (at government subsidized-prices) or pay for it on their taxes, but few have stronger words than Rep. John Boehner who has called the passing of the reform bill "Armageddon."



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