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Blizzards Are Good News For The Weather Channel

Blizzards aren’t all bad news, as snow plow drivers, New Jersey mayors, and snowman enthusiasts will readily tell you. In fact, the recent blast of nasty weather gave at least one network cause to celebrate: The Weather Channel enjoyed a ratings bump over the weekend thanks to its ongoing coverage of the recent blizzard that slammed the Northeast.

Some 45 million people tuned in to the channel over the holiday weekend, mostly during the day. On Sunday the 26th, the channel even managed to beat out cable news networks FNC, MSNBC, and CNN and experienced a new record in terms of viewers between the ages of 25 and 43.

That’s not exactly new for The Weather Channel, of course. Earlier this month, the channel also experienced a boost thanks to its coverage of blizzards across the Midwest, and its online property, Weather.com, was also seen as a go-to source for round-the-clock news relating to the blizzard. In fact, according to SurveyUSA, “More than 40 million people over the age of 2 watched TWC’s coverage of the December 11-12 Midwest weekend blizzard. This was more people than tuned in to each of the cable news networks. This included 17 million people in the 25-54 range.”

And, of course, The Weather Channel provides one of the finest resources for videos of reporters falling in the snow.

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