HLN’s “News and Views” Bringing Best Ratings Of All Time

by Steve Krakauer | 1:57 pm, October 27th, 2009

» 3 comments

Jautz tells us the network is planning a big push in the last couple months of the year. It will be one of the “biggest off channel marketing campaigns we’ve ever had for HLN.” It will include a “series of billboards, spot cable ads, things of that nature, that will be pegged to the Joy launch but also pegged to the prime time line-up, and I think that will help too.”

Since HLN switched over from its previous name, “CNN Headline News,” at the end of last year, it has pushed hard to streamline programming to fit its “news and views” slogan. That includes adding Jane Velez-Mitchell‘s show at 7pmET – very similar to Grace’s – and of course, keeping Grace at 8 and 10pm. “Nancy is doing phenomenally well,” said Jautz. “And I think she’ll continue to. There’s something unique about her.”

While HLN and CNN have very different programming, it shouldn’t be lost that the success of HLN is happening at a time when CNN is struggling. It is impossible to avoid comparing the two cable networks that make up CNN Worldwide, and the trends are glaring. And Jautz tells us he’s not content to stick with the current success:

Frankly we’re triple the audience that we had a few years ago, which is one of the fastest growing prime time audiences in all of ad-supported cable. The answer is I want to keep evolving tthe network. I want to keep further differentiating the network from CNN. And I intend to do that. Does that mean I foresee some other change in prime time? Not at all – we just made a big change in prime time. But does that mean I think the network is always going to stay this way? No, I’ll keep looking for ways to improve.

It’s very likely the line-up will stay the same through the end of 2009 – and it sounds like it will end up being a record-breaking year for HLN.

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CNN, HLN, Jane Velez-Mitchell, Joy Behar, Ken Jautz, Nancy Grace

http://www.facebook.com/people/David-Harper/1523747111 David Harper

Mediaite is talking about these ratings as if they are getting Super Bowl numbers. Here’s the truth, NO ONE watches Cable News, period. The best rated show is O’Reilly and he gets 5 million viewers and all other programs on Fox News rate about 2 million viewers with MSNBC and CNN and HLN being lucky if they get 1 million viewers. As much as Fox News and, apparently, Mediaite like to tout huge ratings, the truth is that not one of these networks are getting the kind of audiences that advertisers crave. How these miniscule ratings turn into ad dollars and power is beyond me. Someone please explain how less than one percent of the population turns into political power!
ImNotBlue

Once you explain to us why the concerns of “such a miniscule” segment of the population warrants criticism and attention from YOU?! Apparently there must be something to it, when YOU are paying attention. Answer that question, and perhaps you’ll know why other people pay attention as well.
MndReader

Some say that you can measure a persons intelligence by how much they know about current events. I guess I’m one of the 1% of the population who ONLY watches news & C-SPAN. I personally think everything else on TV is pointless & a waste of my time. Some ignorant people may think its boring but I think its fascinating. Just a thought …