MSNBC Begins Looking Like CNBC As Changes Come To Both Networks

by Steve Krakauer | 9:14 am, April 19th, 2010

» 10 comments

This week on MSNBC from 3-5pmET, two former CNBC anchors will handle hosting duties. Dylan Ratigan hosts his 4pmET hour while Donny Deutsch will fill in at 3pmET all week.

As MSNBC makes changes since David Shuster‘s indefinite suspension, CNBC is headed for changes as well.

This isn’t the first time Deutsch has filled in as anchor, although in the past it has been as a co-anchor (and he’s a frequent guest and sometime guest host on Morning Joe). But with Ratigan’s business focus on his still fairly new 4pmET show, the late afternoons get a bit of a business news boost – and just in time to talk about Goldman Sachs. Deutsch’s show this week, titled “America The Angry,” will likely have some to say about the financial crisis, but expect some “angry” tea party coverage too.

Meanwhile change is expected with the current crop of CNBC talent as well. The New York Post reports correspondent David Faber a half-hour NoonET show, while the rest of the early afternoon line-up is adjusted to fit the new show. Strategy Session will be CNBC’s third shot at a Faber hosted show – reports TVNewser:

The last two shows were met with little success. Faber hosted a program, “Bull Session,” from 6-7 PM. He also anchored the short-lived primetime magazine, “Business Nation.”

As some have criticized CNN for sticking to its guns and showing a resistance to change, MSNBC has never been in the same boat when they feel something isn’t working. That’s why Carlos Watson came and went, why Ratigan has hosted at 9amET previously, why NBC talent like Chuck Todd, Savannah Guthie and Andrea Mitchell now anchor on the network.

And if Deutsch doesn’t bring what MSNBC is looking for this week, maybe they can just go back to another financial guy – Eliot Spitzer.

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CNBC, David Faber, Donny Deutsch, dylan ratigan, msnbc

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Still sad to see Carlos Watson gone.
The Real Royal King

This will be a development worth watching. CNBC is pretty much the gold standard in television business news, as measured by US and international penetration. I’d like to see the treasure flow both ways. Greater international coverage on MSNBC would be wondrous.
ImNotBlue

The Real Royal King says:
April 19, 2010 at 9:30 am

Greater international coverage on MSNBC would be wondrous.

Yes… the rest of the world needs another channel nobody watches.
TylerDurden

Donny Douche is the worst thing on in the afternoon.
timzank

Tyler…Donny Douche is the worst thing PERIOD.
TylerDurden

I think you are forgetting KO and RM and I didn’t.
MDT

Unfortunately for MSNBC, ratings don’t lie.

Wow..! Apparently, people at MSNBC are a little panicky as they continue to be labeled as a Leftist Network and people watch something a little less angry and reckless.

Determined not to go the way of Air America, MSNBC is suddenly flailing around and using…Donny Deutsch as an anchor…?!? to try to look like CNBC..?

And Duetsch’s first show is on “America The Angry…” yeah, that should really help get the ratings up there…

Shuster is going to end up looking like Edward R Murrell if MSNBC starts to use people like Deutsch.
No rehabilitation needed for David, just some time.

If you’re looking for a “gold standard” in business television watch Bloomberg and do the political thinking for yourself.
TylerDurden

MSNBC, if you want hugh ratings, just have Tamron show her “girls” for the entire hour.
NORBIT

Wait until Comcast takes over! – Olbermann, Shultz & Matthews (I have respect for Rachel) will be prostituting their Hate at the the Old Gray lady!!! LOL!!
pyrope

PMSNBC is doing all it can to survive. They’re desperate. Who knows, they could get so desperate they’ll even start reporting the truth.